Pureology Pure Volume Shampoo, - 8.5 oz / pure

Pure Volume Shampoo is designed specifically for fine, colour-treated hair that needs lifting without weight. This gentle formula cleanses with delicate purifiers to remove oil buildup and impurities while respecting fragile strands. Flexible volumizers thicken each strand from root to ends, locking in conditioning benefits for lasting softness. Enriched with eucalyptus and wheat protein, it strengthens hair fibers and reduces tangling and breakage. Pureology's exclusive AntiFade Complex® protects colour vibrancy and retention, keeping your colour fresh and true. Experience refreshed, thicker-looking hair with the confidence of colour-safe care.