Joico / ColorFul - Anti Fade Shampoo [10.1 oz]

Joico ColorFul Anti-Fade Shampoo 10.1 oz keeps color vibrant while delivering a luxurious, epic clean for color-treated hair.

• Color-safe cleansing that preserves moisture and prevents color fading while washing away dulling dirt.
• Deep cleanse removes harsh pollutants without stripping color.
• 3X stronger hair with less breakage and maximum shine.
• Moisture-balanced formula keeps hair soft, manageable, and vibrant between washes.

Perfect for who/when/where, with guarantee or USP.