Wella

Wella

Wella Hair Care and Color products deliver salon-quality results—nourishing, protecting, and enhancing hair with rich color, lasting shine, and professional-grade care.

Wella Color Charm T35] Beige Blonde Liquid Toner 1.4 oz pure
WELLA colorcharm Permanent Liquid Toners make your authority over tone stronger than ever. Our 4 new beautiful tones—2 cool, 1 warm and 1 pastel enhancing—let you perfect your blonde with bold and trending tones with up to 90% less breakage** **vs. lightener alone

What makes it special?
Helps to create hard to achieve shades of blonde such as platinum and beige
The final step to neutralizing unwanted brass after lightening
Provide gorgeously toned, healthy-looking blondes
Tones pre-lightened hair evenly
Intermixable, soft pastel hues
Vegan and free of parabens
Up to 90% less breakage
Gentle on hair

Directions For Use: 

Pre-lighten the hair to the required level before applying toner.
Mix 1 part WELLA colorcharm Permanent Liquid Toner with 2 parts 20 volume WELLA colorcharm developer. 
Apply to towel dried hair and develop for up to 30 minutes, checking frequently for desired result.
$ 10.90
Wella Color Charm T28 Natural Blonde Liquid Toner 1.4 oz pure

Wella Color Charm T28 Natural Blonde Liquid Toner is your ultimate solution for achieving stunning blonde shades. This 1.4 oz toner empowers you to take control of your hair color, offering four exquisite tones that cater to every blonde desire.

Designed to neutralize unwanted brassiness, this toner creates hard-to-achieve shades like platinum and beige. With up to 90% less breakage compared to lighteners alone, it ensures your hair remains healthy and vibrant. Vegan and free of parabens, Wella Color Charm is gentle on your locks while delivering beautifully even results.

$ 10.90
Wella Color Charm T27] Medium Beige Blonde Liquid Toner 1.4 oz pure

Wella Color Charm T27 Medium Beige Blonde Liquid Toner is your go-to solution for achieving stunning blonde shades. This 1.4 oz toner allows you to take control of your hair color, offering four beautiful tones to enhance your look.

Designed to neutralize unwanted brassiness, it helps create hard-to-achieve shades like platinum and beige. With up to 90% less breakage compared to lighteners alone, this vegan and paraben-free formula ensures your hair remains healthy and vibrant.

For best results, mix with Wella Color Charm developer and apply to pre-lightened hair. Enjoy gorgeously toned, even blondes with every use.

$ 10.90
Wella Color Charm T18 Lightest Ash Blonde Liquid Toner 1.4 oz pure

Introducing the Wella Color Charm T18 Lightest Ash Blonde Liquid Toner, a revolutionary hair care solution designed for all hair types. This 1.4 oz toner combines natural pigments with nourishing beeswax, creating a creamy formulation that glides effortlessly onto your hair.

Experience the power of ammonia-based active ingredients that deliver permanent color results. The exquisite beige shade infuses your locks with a stunning light ash blonde tone, ensuring a salon-quality finish right in the comfort of your home. Elevate your hair game with Wella Color Charm today!

$ 10.90
Wella ENRICH Shampoo 10.1 oz + Conditioner 8.4 oz duo [care

Wella ENRICH Shampoo 10.1 oz + Conditioner 8.4 oz duo care is the perfect solution for coarse hair. This luxurious set is designed to deeply nourish and hydrate, leaving your hair soft, smooth, and manageable.

The shampoo gently cleanses while infusing essential moisture, making it ideal for dry and unruly hair. Paired with the conditioner, it enhances shine and improves texture, ensuring your locks look vibrant and healthy.

Transform your hair care routine with this dynamic duo, and enjoy the benefits of beautifully enriched hair every day.

$ 29.90 $ 39.99
Wella Color Charm Liquid 8RG/729 Titan Red Blonde 1.4 oz (pack of 2) pure

Wella Color Charm Liquid 8RG/729 Titan Red Blonde 1.4 oz (pack of 2) is a premium hair color solution designed for vibrant, long-lasting results. This permanent hair color saturates and penetrates the hair, ensuring exceptional fade resistance.

Featuring a gentle floral fragrance and proven Liquifuse Technology, it delivers true-to-tone color with excellent gray coverage. The economical 1:2 mix ratio and easy-to-shop color-coded packaging make application simple. Enjoy the conditioning benefits and quick bottle application for a seamless coloring experience.

$ 17.90
Wella Color Charm Liquid 6W] Praline Hair color 1.4 oz (pack of 2) pure

Wella Color Charm Liquid 6W Praline Hair Color is a premium hair dye designed for vibrant, long-lasting results. Each 1.4 oz bottle features Liquifuse Technology, ensuring fade-resistant color that beautifully covers gray hair.

This hair color not only delivers excellent coverage but also conditions your hair, leaving it soft and manageable. The gentle floral fragrance adds a pleasant touch to your coloring experience.

For best results, mix one part Wella Color Charm Liquid Color with two parts Wella Color Charm Developer. Apply using an applicator bottle and brush, allowing the color to develop for 30 to 45 minutes.

$ 18.90
Wella Color Charm Liquid [10NG/1070 Honey Beige Blonde 1.4 oz (pack of 2) pure

Transform your hair with Wella Color Charm Liquid 10NG/1070 Honey Beige Blonde. This luxurious hair color offers a stunning blend of warm honey tones, perfect for those seeking a radiant, sun-kissed look.

Featuring Liquifuse Technology, this permanent liquid hair color ensures vibrant, long-lasting results while providing excellent gray coverage. Enjoy the added benefits of great conditioning and a gentle floral fragrance that makes the coloring experience delightful.

For best results, mix with Wella Color Charm Developer and apply for a beautiful, fade-resistant finish that will turn heads.

$ 17.90
Wella Color Charm Gel 5RV/507 BURGUNDY Hair Color 2 oz pure

Wella Color Charm Gel 5RV/507 BURGUNDY Hair Color is a premium permanent gel hair color designed for exceptional results. This 2 oz formulation features an economical 1:2 mix ratio, ensuring ease of use and efficiency.

Infused with Gelfuse Technology, this hair color delivers true-to-tone results while providing excellent gray coverage, even for the most resistant grays. The gentle floral fragrance enhances the coloring experience, making it pleasant and enjoyable.

With a thicker texture, Wella Color Charm Gel allows for secure placement, combining the speed of liquid application with the conditioning benefits of cream. The color-coded shade family packaging simplifies the shopping experience.

$ 11.90
Wella Brilliance Shampoo 10.1 oz & Conditioner 8.4 fl oz Duo [care

Experience the transformative power of Wella Brilliance Shampoo and Conditioner Duo, designed specifically for coarse hair. This innovative formula gently cleanses while infusing your locks with vibrant shine and moisture.

The 10.1 oz shampoo works to remove impurities, leaving your hair feeling refreshed and revitalized. Paired with the 8.4 oz conditioner, it nourishes and detangles, ensuring a smooth, manageable finish.

Elevate your hair care routine with this dynamic duo, perfect for achieving salon-quality results at home. Embrace brilliance and let your hair shine like never before!

$ 29.90
Wella Ocean Spritz Beach Texture Hair [spray 5.07 oz/

  • Wella Professional Ocean Spritz Sea Salt Spray provides light hold, adds texture and definition that has a natural-looking matte finish. The lightweight formula won't weigh your hair down or make it feel crunchy, so your waves have freedom of movement. It's the perfect product for creating care-free, ocean-ready locks without having to pay a visit to the salon

    Additional Information

    SKU WEL-OSBTHS-5.07oz

    UPC 070018051295

    Manufacturer Wella

    Sulfate Free No

    How to Use: Spray onto wet or dry hair, scrunch with your fingertips. Allow to air dry

$ 19.90
Wella Stay Brilliant Wet Stage Styling Lotion 5.07 oz [aura
Wella Wet Stage Styling Stay Brilliant Lotion 5.07 oz

Wella's Wet Stage Stay Brilliant Styling Lotion is a light hold lotion that protects color as it moisturizes your hair and increases it's vibrancy. With this product your not only preserve your hair color and increase hold but your hair will pop like a toast out of a toaster.

$ 19.90
Wella Color Charm Liquid 1036/10GV Honey Blonde Hair color 1.4 oz/


Wella Color Charm Liquid 1036/10GV Honey Blonde Hair color 1.4 oz 

Wella Color Charm Permanent Hair Color saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant.

  •  Wella Color Charm Liquid 1036/10GV Honey Blonde Hair color 1.4 oz 
  • Permanent liquid hair color
  • Economical 1:2 mix ratio
  • Gentle floral fragrance
  • Proven Liquifuse Technology
  • True-to-tone color
  • Excellent gray coverage
  • Vibrant long lasting fade resistant results
  • Easy-to-shop color-coded shade family packaging
  • Great conditioning
  • Liquid for quick and easy bottle application
  • 1.4 oz
$ 9.50
Wella Color Charm Gel 7W (Caramel) Hair Color 2 oz/

Wella Color Charm Gel Sugar & Spice 7W Caramel

Permanent gel hair color

Economical 1:2 mix ratio
Gentle floral fragrance
Gelfuse Technology
True-to-tone color
Excellent gray coverage that covers the most resistant grays
Easy-to-shop color-coded shade family packaging
Speed of liquid, conditioning and convenience of cream
Thicker texture for secure placement 2 oz

$ 11.90
Wella Color Charm Gel 8NG (Light Beige) Hair Color 2 oz/

Wella Color Charm Gel for Gray Coverage, 8NG Light Beige Permanent gel hair color
Economical 1:2 mix ratio
Gentle floral fragrance
Gelfuse Technology
True-to-tone color
Excellent gray coverage that covers the most resistant grays
Easy-to-shop color-coded shade family packaging
Speed of liquid, conditioning and convenience of cream
Thicker texture for secure placement 2 oz

$ 11.90
Wella Color Charm Liquid 8RG/729] Titan Red Blonde 1.4 oz pure

Wella Color Charm Liquid Haircolor 8RG/729 Titan Red Blonde 1.4 oz 

 Wella Color Charm Permanent Hair Color saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant.

  • Wella Color Charm 8RG/729 Titan Red Blonde
  • Permanent liquid hair color
  • Economical 1:2 mix ratio
  • Gentle floral fragrance
  • Proven Liquifuse Technology
  • True-to-tone color
  • Excellent gray coverage
  • Vibrant long lasting fade resistant results
  • Easy-to-shop color-coded shade family packaging
  • Great conditioning
  • Liquid for quick and easy bottle application
  • 1.4 oz
$ 9.50
Wella Color Charm Liquid 12C/1290 Ultra Light Blonde 1.4 oz pure


 Wella Color Charm Liquid Haircolor 12C/1290 Ultra Light Blonde 1.4 oz 

Wella Color Charm Permanent Hair Color saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant.

  • Wella Color Charm 12C/1290 Ultra Light Blonde
  • Permanent liquid hair color
  • Economical 1:2 mix ratio
  • Gentle floral fragrance
  • Proven Liquifuse Technology
  • True-to-tone color
  • Excellent gray coverage
  • Vibrant long lasting fade resistant results
  • Easy-to-shop color-coded shade family packaging
  • Great conditioning
  • Liquid for quick and easy bottle application
  • 1.4 oz
$ 9.50
Wella Color Charm Liquid 6R] Red Terra Cotta 1.4 oz pure


Wella Color Charm Liquid Haircolor 6R Red Terra Cotta 1.4 oz

 Wella Color Charm Permanen Liquid Hair Color with Liquifuse Technology for: Vibrant, long lasting, fade resistant results Excellent gray coverage Great conditioning +A gentle floral fragrance

 Directions for use: Mix 1 part Wella Color Charm luiquid color with 2 parts Wella Color Charm Developer. Apply to the hair using either an applicator bottle and brush Developer for 30 minutes and up to 45 minutes if additional depth or gray coverage is needed.

$ 9.50
Wella Color Charm Liquid 10NG/1070] Honey Beige Blonde 1.4 oz pure


Wella Color Charm Liquid Haircolor 10NG/1070 Honey Beige Blonde 1.4 oz

 Wella Color Charm Permanen Liquid Hair Color with Liquifuse Technology for: Vibrant, long lasting, fade resistant results Excellent gray coverage Great conditioning +A gentle floral fragrance

Directions for use: Mix 1 part Wella Color Charm luiquid color with 2 parts Wella Color Charm Developer. Apply to the hair using either an applicator bottle and brush Developer for 30 minutes and up to 45 minutes if additional depth or gray coverage is needed.

$ 9.50
Wella Color Charm Liquid 10A/1030] Palest Ash Blonde 1.4 oz pure


Wella Color Charm Liquid Haircolor 10A/1030 Palest Ash Blonde 1.4 oz

 Wella Color Charm Permanen Liquid Hair Color with Liquifuse Technology for: Vibrant, long lasting, fade resistant results Excellent gray coverage Great conditioning +A gentle floral fragrance

 Directions for use: Mix 1 part Wella Color Charm luiquid color with 2 parts Wella Color Charm Developer. Apply to the hair using either an applicator bottle and brush Developer for 30 minutes and up to 45 minutes if additional depth or gray coverage is needed.

$ 9.50
Wella Color Charm Liquid 12NG] Blond Surf Side Plus 1.4 oz pure

Wella Color Charm Liquid Haircolor 12NG Blond Surf Side Plus 1.4 oz Wella Color Charm Permanen Liquid Hair Color with Liquifuse Technology for: Vibrant, long lasting, fade resistant results Excellent gray coverage Great conditioning +A gentle floral fragrance

Directions for use: Mix 1 part Wella Color Charm luiquid color with 2 parts Wella Color Charm Developer. Apply to the hair using either an applicator bottle and brush Developer for 30 minutes and up to 45 minutes if additional depth or gray coverage is needed.

$ 10.50
Wella Color Charm Liquid 6NW] Dark Natural Warm Blonde 1.4 oz pure


Wella Color Charm Liquid 6NW Dark Natural Warm Blonde Hair color 1.4 oz 

Wella Color Charm Liquid Haircolor 6NW Dark Natural Warm Blonde 

 Wella Color Charm Permanen Liquid Hair Color with Liquifuse Technology for: Vibrant, long lasting, fade resistant results Excellent gray coverage Great conditioning +A gentle floral fragrance

Directions for use: Mix 1 part Wella Color Charm luiquid color with 2 parts Wella Color Charm Developer. Apply to the hair using either an applicator bottle and brush Developer for 30 minutes and up to 45 minutes if additional depth or gray coverage is needed.

$ 9.50
Wella Color Charm Liquid 6W] Praline Hair color 1.4 oz pure


Wella Color Charm Liquid 6W Praline Hair color 1.4 oz 

Wella Color Charm Liquid Haircolor 6W Praline  Wella Color Charm Permanen Liquid Hair Color with Liquifuse Technology for: Vibrant, long lasting, fade resistant results Excellent gray coverage Great conditioning +A gentle floral fragrance

Directions for use: Mix 1 part Wella Color Charm luiquid color with 2 parts Wella Color Charm Developer. Apply to the hair using either an applicator bottle and brush Developer for 30 minutes and up to 45 minutes if additional depth or gray coverage is needed.

$ 9.90
Wella Color Charm Liquid 3NW] Dark Nat Warm Brown 1.4 oz pure


Wella Color Charm Liquid 3NW Dark Nat Warm Brown Hair color 1.4 oz 

Wella Color Charm Permanen Liquid Hair Color with Liquifuse Technology for: Vibrant, long lasting, fade resistant results Excellent gray coverage Great conditioning +A gentle floral fragrance Directions for use: Mix 1 part Wella Color Charm luiquid color with 2 parts Wella Color Charm Developer. Apply to the hair using either an applicator bottle and brush Developer for 30 minutes and up to 45 minutes if additional depth or gray coverage is needed. For Professional Use Only

$ 9.50
Wella Color Charm Liquid 5NW] Light Natural Warm Brown 1.4 oz pure

Wella Color Charm Liquid Haircolor 5NW 1.4 oz

Wella Color Charm Permanent Liquid Hair Color with Liquifuse Technology for:
Vibrant, long lasting, fade resistant results
Excellent gray coverage
Great conditioning
+A gentle floral fragrance
Directions for use:
Mix 1 part Wella Color Charm luiquid color with 2 parts Wella Color Charm Developer.
Apply to the hair using either an applicator bottle and brush
Develop for 30 minutes and up to 45 minutes if additional depth or gray coverage is needed.

$ 9.50
Wella Color Charm Liquid [8NW Light Natural Warm Blonde 1.4 oz. pack of 3 pure

Transform your hair with Wella Color Charm Liquid 8NW Light Natural Warm Blonde. This 1.4 oz pack of 3 offers a stunning blend of warmth and natural tones, perfect for those seeking a radiant look.

Experience vibrant, long-lasting color with fade-resistant results, thanks to the innovative Liquifuse Technology. Enjoy excellent gray coverage while nourishing your hair with a gentle floral fragrance that lingers.

For best results, mix with Wella Color Charm Developer and apply with care. Elevate your hair game and embrace a new you with this luxurious hair color solution.

$ 26.90
Wella Color Charm Liquid [8NW Light Natural Warm Blonde 1.4 oz pack of2 pure

Wella Color Charm Liquid 8NW Light Natural Warm Blonde is a premium hair color product designed for vibrant, long-lasting results. Each 1.4 oz bottle features advanced Liquifuse Technology, ensuring fade-resistant color that provides excellent gray coverage.

This permanent liquid hair color not only delivers stunning results but also conditions the hair, leaving it soft and manageable. The gentle floral fragrance enhances the coloring experience, making it a pleasure to use.

For optimal results, mix one part Wella Color Charm Liquid with two parts Wella Color Charm Developer. Apply using an applicator bottle and brush, allowing the color to develop for 30 to 45 minutes, depending on desired depth and coverage.

$ 17.90
Wella Color Charm Liquid 8NW] (Light Natural Warm Blonde) 1.4 oz sale aura

Introducing Wella Color Charm Liquid 8NW (Light Natural Warm Blonde) – your ultimate solution for vibrant, long-lasting hair color. This 1.4 oz formula harnesses the power of Liquifuse Technology, ensuring a seamless blend that delivers stunning results.

Experience excellent gray coverage while indulging in a gentle floral fragrance. The conditioning properties leave your hair feeling soft and nourished. Simply mix one part Wella Color Charm Liquid with two parts developer, apply, and let it work its magic for 30 to 45 minutes. Transform your look with this innovative hair color that radiates warmth and brilliance.

$ 9.20 $ 10.99
Wella Color Charm Gel 911/9N Very Light Blonde Hair Color 2 oz/

Wella Color Charm Gel 911/9N Very Light Blonde Hair Color 2 oz 

Wella Color Charm 911/9N Very Light Blonde
Permanent gel hair color
Economical 1:2 mix ratio
Gentle floral fragrance
Gelfuse Technology
True-to-tone color
Excellent gray coverage that covers the most resistant grays
Easy-to-shop color-coded shade family packaging
Speed of liquid, conditioning and convenience of cream
Thicker texture for secure placement 2 oz

$ 13.90
Wella Color Charm Gel 1001/10N] Satin Blonde Hair Color 2 oz pure

Introducing Wella Color Charm Gel 1001/10N Satin Blonde Hair Color, a revolutionary 2 oz formula designed for the modern individual. This permanent gel hair color offers an economical 1:2 mix ratio, ensuring you get the most out of every application.

Experience the gentle floral fragrance and the innovative Gelfuse Technology that guarantees true-to-tone color. With excellent gray coverage, even the most resistant grays are effortlessly concealed. The thicker texture allows for secure placement, while the easy-to-shop color-coded packaging simplifies your selection process.

$ 10.90
Wella Color Charm Gel 445/5RG Light Auburn Hair Color 2 oz pure type

Wella Color Charm Gel 445/5RG Light Auburn Hair Color 2 oz 

Wella Color Charm 445/5RG Light Auburn
Permanent gel hair color
Economical 1:2 mix ratio
Gentle floral fragrance
Gelfuse Technology
True-to-tone color
Excellent gray coverage that covers the most resistant grays
Easy-to-shop color-coded shade family packaging
Speed of liquid, conditioning and convenience of cream
Thicker texture for secure placement 2 oz

$ 10.90
Wella Color Charm Gel 811/8N] Light Blonde Hair Color 2 oz pure

Wella Color Charm Gel 811/8N Light Blonde Hair Color 2 oz 

Wella Color Charm 811/8N Light Blonde
Permanent gel hair color
Economical 1:2 mix ratio
Gentle floral fragrance
Gelfuse Technology
True-to-tone color
Excellent gray coverage that covers the most resistant grays
Easy-to-shop color-coded shade family packaging
Speed of liquid, conditioning and convenience of cream
Thicker texture for secure placement 2 oz

$ 10.90
Wella Color Charm Gel 607/6RV (Cyclamen) Hair Color 2 oz/

Wella Color Charm Gel Tube 2oz

Wella Color Charm Permanent Hair Color saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant.

  • Wella Color Charm 6RV/607 Cyclamen
  • Permanent gel hair color
  • Economical 1:2 mix ratio
  • Gentle floral fragrance
  • Gelfuse Technology
  • True-to-tone color
  • Excellent gray coverage that covers the most resistant grays
  • Easy-to-shop color-coded shade family packaging
  • Speed of liquid, conditioning and convenience of cream
  • Thicker texture for secure placement
  • 2 oz
$ 11.90
Wella Color Charm T14] Pale Ash Blonde Liquid Toner 1.4 oz pure
Wella Color Charm T14 Pale Ash Blonde Permanent Liquid Hair Toner 1.4 fl oz

Wella Color Charm Permanent Liquid Hair Toner with Liquidfuse Technology saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. The extra mild formulation is ideal for creating delicate shades of blonde – like platinum and beige and neutralizing unwanted warmth after lightening. Great for toning pure double processed blondes. 
$ 10.90
Wella Color Charm [T10 Pale Blonde Liquid Toner 1.4 oz/
Wella Color Charm T10 Pale Blonde Permanent Liquid Hair Toner 1.4 fl oz

Wella colorcharm Permanent Liquid Hair Toner with Liquidfuse Technology saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. The extra mild formulation is ideal for creating delicate shades of blonde – like platinum and beige - and neutralizing unwanted warmth after lightening. Great for toning pure, double processed blondes.

What makes it special?

 

  • Liquifuse Technology saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant
  • The finishing step to enhance or neutralize warm or cool tones for the perfect shade of blonde
  • Easy to use with bottle application
$ 9.00 $ 10.99
Wella Color Charm [T10 Pale Blonde Liquid Toner 1.4 oz (pack of 2) pure
Wella Color Charm T10 Pale Blonde Permanent Liquid Hair Toner 1.4 fl oz

Wella colorcharm Permanent Liquid Hair Toner with Liquidfuse Technology saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. The extra mild formulation is ideal for creating delicate shades of blonde – like platinum and beige - and neutralizing unwanted warmth after lightening. Great for toning pure, double processed blondes.

What makes it special?

  • Liquifuse Technology saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant
  • The finishing step to enhance or neutralize warm or cool tones for the perfect shade of blonde
  • Easy to use with bottle application
$ 17.90

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