L'Oreal

Loreal Serie Expert Blondifier Cool Blonde Perfector 5.1 oz / care

Loreal Serie Expert Blondifier Cool Blonde Perfector is a specialized hair care product designed for highlighted, bleached, or color-treated light blonde hair. This 5.1 oz formula is recommended for tone levels 8-10, effectively neutralizing unwanted yellow undertones.

Enriched with concentrated violet dyes, this product enhances the cool tones in blonde hair, providing a vibrant and fresh appearance. Additionally, it prolongs the longevity of blonde color, ensuring that your hair remains radiant for up to six weeks.

$ 29.90
Loreal Serie Expert Cristalceutic Protecting Serum 8 oz / care

L'Oreal Serie Expert Cristalceutic Protecting Serum is a specialized treatment designed for color-treated hair. This 8 oz serum provides a radiant-protecting layer that helps maintain the vibrancy of your hair color.

Formulated to coat the hair fiber with a light film, it effectively protects against fading and loss of radiance. With up to 6 weeks of sublime color radiance protection, this serum is ideal for anyone looking to preserve their hair's brilliance and shine.

Available in a convenient 8 oz size, the L'Oreal Serie Expert Cristalceutic Radiance Protecting Serum is a must-have for maintaining beautiful, vibrant hair.

$ 32.90
Loreal Serie Expert Fluidifier Blow Dry Cream 5.1 oz / pure care

Meet L'Oreal Professionnel Serie Expert Blow-Dry Fluidifier Cream, a 10-in-1 thermo-reactive leave-in treatment that speeds up blow-drying while nourishing normal to sensitised hair.

  • 10-in-1 benefits in a single lightweight formula to protect, detangle, smooth, and boost shine as you style.
  • Speeds up blow-dry time for fast, salon-quality results at home.
  • Thermo-reactive protection guards hair from heat during styling to reduce breakage.
  • Lightweight, non-greasy leave-in cream that enhances manageability without weighing hair down.
  • Color-safe and gentle for normal to sensitised hair, helping maintain vibrancy.

Perfect for who/when/where, with guarantee or USP.

$ 29.90
Loreal Serie Expert Inforcer B6 + Biotin masque 8.4 oz / pure type

Serie Expert 

Inforcer Strengthening Anti-Breakage Shampoo 16.9oz

A strengthening shampoo for normal to fragile hair infused with Biotin and Vitamin B6.

WHAT IT DOES

• Strengthens, protects, and softens the hair

• Reduces future breakage, making the hair more resilient.

WHAT ELSE YOU NEED TO KNOW

Professional formula with Vitamin B6 + Biotin. The Vitamin B6 strengthens the hair fiber by stimulating protein metabolism. Biotin promotes healthy hair development by encouraging fatty acid metabolism.
Serie Expert 
INFORCER STRENGTHENING ANTI-BREAKAGE CONDITIONER 16.9OZ

WHAT IT IS

A strengthening conditioner for normal to fragile hair, infused with Biotin and Vitamin B6.

WHAT IT DOES

• Strengthens, protects, and softens the hair.

• Deeply conditions without weighing down the hair and provides an instant reduction of breakage.

• Hair is stronger, more resistant and easier to brush with continued use.

 


 

Serie Expert

INFORCER MASQUE 8.4OZ

WHAT IT DOES

Professional formula containing Biotin and Vitamin B6 that provides intense conditioning as well as leaving the hair more resistant to breakage and stronger with continued use. Clients can experience 83% less breakage.*

*After 5 applications, compared to control shampoo.


B6 + Biotin Smoothing Cream 5.1oz

Leave-in smoothing cream for normal to fragile hair.

WHAT IT DOES

A professional formula containing Biotin and Vitamin B6 that detangles, smoothes and helps strengthen hair.

WHAT ELSE YOU NEED TO KNOW

The lightweight formula can be used on wet or dry hair.

$ 29.90
Loreal Serie Expert Inforcer B6 + Biotin Shampoo 10.1 oz / (pack of 2) sale

 

L'OrealProfessionnel Serie Expert - Inforcer B6 + Biotin Strengthening Anti-Breakage Shampoo300ml/10.1oz


  • Strengthening fragile hair. Inforcer reinforcing shampoo is designed to target breakage and split ends, leaving hair soft and healthy
  • With continued use, the inforcer shampoo
  • Weight 300ml
$ 39.90 $ 44.99
Loreal Serie Expert Inforcer B6 + Biotin shampoo 10.1 oz / sale pure

Loreal Serie Expert Inforcer B6 + Biotin Shampoo delivers professional-strength fortification for fragile hair, fighting breakage to leave strands stronger, softer, and healthier.

  • Strengthens fragile hair with B6 and Biotin to reinforce each strand.
  • Tackles breakage and split ends to help prevent future damage.
  • Leaves hair soft and healthy-looking with a lightweight, residue-free feel.
  • Professional-grade formula from the Serie Expert line, ideal for daily use (300 ml / 10.1 oz).

Perfect for those with fragile, breakage-prone hair who want salon-quality strength at home—backed by a 100% satisfaction guarantee.

$ 19.90 $ 29.99
Loreal Serie Expert Inforcer B6 + Biotin Shampoo 16.9 oz / pure type

Serie Expert 

Inforcer Strengthening Anti-Breakage Shampoo 16.9oz

A strengthening shampoo for normal to fragile hair infused with Biotin and Vitamin B6.

WHAT IT DOES

• Strengthens, protects, and softens the hair

• Reduces future breakage, making the hair more resilient.

WHAT ELSE YOU NEED TO KNOW

Professional formula with Vitamin B6 + Biotin. The Vitamin B6 strengthens the hair fiber by stimulating protein metabolism. Biotin promotes healthy hair development by encouraging fatty acid metabolism.

 

$ 37.90
Loreal Serie Expert Inforcer B6 + Biotin Shampoo 50.7 oz / pure

Transform your hair care routine with L'Oreal Serie Expert Inforcer B6 + Biotin Shampoo. This 50.7 oz powerhouse is specially formulated to strengthen fragile hair, targeting breakage and split ends for a revitalized look.

Experience the luxurious feel of soft, healthy hair with every wash. Infused with B6 and Biotin, this shampoo nourishes and fortifies, ensuring your locks remain vibrant and resilient.

Enjoy same-day handling and free shipping on all orders, with tracking provided for your convenience. If you're not completely satisfied, our 30-day return policy ensures peace of mind.

$ 64.90
Loreal Serie Expert Inforcer B6 + Shampoo & Conditioner 16.9 oz /. Duo
A strengthening shampoo for normal to fragile hair infused with Biotin and Vitamin B6.

WHAT IT DOES

• Strengthens, protects, and softens the hair

• Reduces future breakage, making the hair more resilient.

WHAT ELSE YOU NEED TO KNOW

Professional formula with Vitamin B6 + Biotin. The Vitamin B6 strengthens the hair fiber by stimulating protein metabolism. Biotin promotes healthy hair development by encouraging fatty acid metabolism.

Serie Expert 
INFORCER STRENGTHENING ANTI-BREAKAGE CONDITIONER 16.9 oz

WHAT IT IS

A strengthening conditioner for normal to fragile hair, infused with Biotin and Vitamin B6.

WHAT IT DOES

• Strengthens, protects, and softens the hair.

• Deeply conditions without weighing down the hair and provides an instant reduction of breakage.

• Hair is stronger, more resistant and easier to brush with continued use.

$ 54.90
Loreal Serie Expert Liss Unlimited Shampoo 50.7 oz / pure type
L'oreal Prokeratin Liss Unlimited Shampoo 50.7 oz

Serie Expert Liss Unlimited Smoothing Shampoo is specifically designed for curly and frizzy hair.

It cleanses rebellious hair while nourishing & smoothing.


$ 74.90
Loreal Serie Expert Sun-Kissed Blonde Perfector 5.1 oz / pk2 sale

L'Oreal Serie Expert Sun-Kissed Blonde Perfector is a specialized treatment designed for highlighted or color-treated dark blonde hair. This 5.1 oz product features a neutralizing blue additive specifically formulated for tone levels 6 to 7.

Enriched with pure blue pigments, it effectively enhances dark blonde shades while neutralizing unwanted orange undertones. This treatment not only combats brassiness but also boosts luminosity, prolonging the vibrancy of blonde color for up to six weeks.

Additionally, it is cruelty-free and free from animal testing, making it a responsible choice for hair care enthusiasts.

$ 24.99 $ 39.99
Loreal Serie Expert Sun-Kissed Blonde Perfector 5.1 oz / sale aura

L'OREAL PROFESSIONNEL SERIE EXPERT SUN-KISSED BLONDE PERFECTOR
Neutralizing Blue Additive for Dark Blonde | Tone Level 6 to 7

L'Oréal Professionnel Série Expert Sun-Kissed Blonde Perfector is a direct dye treatment designed for highlighted or color-treated dark blond hair. This blue additive for tone levels from 6 to 7 is enriched with carefully selected pure blue pigments to enhance dark blond and neutralize unwanted orange undertones at the same time. L'Oréal Serie Expert Sun-Kissed Blonde Perfector is a great addition to Blondifier collection to neutralize brassiness while boosting luminosity to dark blond shades.

Features:

  • For highlighted or color-treated dark blonde hair
  • Recommended for tone level 6-7
  • Neutralizes orange undertones
  • Enhances dark blond hair
  • Enriched with concentrated Blue Dyes
  • Prolongs the blonde color for up to 6 weeks
  • Cruelty-free/No Animal Testing

How to use:

Mix 4 pumps of Blondifier Sun-Kissed Blonde Perfector additive into 15 ml (0.5 fl. oz.) of Blondifier Mask or any color-treated hair mask. Leave on up to 5 minutes. 

 

$ 14.99 $ 29.99
Loreal Serie Expert Vitamino Color Shampoo 10.1 oz / (pack of 2)

 

Vitamino Reno Shampoo

L'Oreal Vitamino Reno Shampoo 300Ml Lp Se

PROFESSIONAL FORMULA concentrated in caring ingredients that gently eliminate impurities whilst protecting colored hair.Its creamy texture transforms into a generous foam to maintain the fibers strength from roots to tip. Colored hair is vibrant.

$ 39.90 $ 44.99
Loreal Serie Expert Vitamino Color Shampoo 10.1 oz / sale

Loreal Serie Expert Vitamino Color Shampoo, 10.1 oz (300 ml), keeps color vibrant while gently cleansing, delivering professional care for color-treated hair from roots to tips.

  • Professional formula with caring ingredients that gently remove impurities without stripping color.
  • Protects color-treated hair and preserves color vibrancy for longer-lasting shade.
  • Creamy texture lathers into a generous foam for thorough cleansing without weighing hair down.
  • Fortifies hair fibers to improve strength and resilience, leaving hair feeling supple and healthy.
  • Ideal for daily use on color-treated hair, delivering salon-grade results at home.

Perfect for color-treated hair, for daily use at home or in-between salon visits—backed by our Color Shield guarantee.

$ 23.90 $ 29.99
Loreal Serie Expert Volumetry Salicylic Acid Shampoo 10 oz / care

Loreal Serie Expert Volumetry Salicylic Acid Shampoo 10 oz gives fine hair the ultimate anti-gravity lift, delivering noticeable volume without weighing strands down.

  • Anti-gravity volumizing formula targets roots to create lasting lift and body for fine hair.
  • Salicylic acid cleansing helps clarify the scalp for a refreshed, airy feel.
  • Lightweight, non-drying routine shampoo that adds movement without residue.
  • Salon-grade quality in a 10 oz bottle for daily use and easy travel.

Perfect for fine-haired individuals seeking everyday lift and lightweight cleansing at home or on the go, backed by our salon-grade volume guarantee.

$ 34.90
Loreal Serie Expert Warm Blonde Perfector 5.1 oz / sale

Meet L’Oréal Serie Expert Warm Blonde Perfector, the professional color enhancer that adds warm, golden-beige tones to neutralize cool blondes while boosting brightness and extending color life.

  • 5.1 oz professional color enhancer for salon results
  • Adds warm, golden beige pigments to neutralize cool tones
  • Boosts blonde brightness and prolongs color for up to 6 weeks
  • Cruelty-free salon-grade treatment
  • How to use: Mix 4 pumps into a color-treated mask. Leave for 3–5 minutes.

Perfect for blondes who want warm, golden tones after coloring, with a salon-grade guarantee.

$ 17.90 $ 39.98
Loreal Serie Purete Naturelle Shampoo 8.45 oz / care

Loreal Serie Purete Naturelle Shampoo is a gentle, natural formula designed to cleanse your hair without harsh chemicals. This 8.45 oz shampoo is free from silicones and parabens, making it an ideal choice for those seeking a pure and healthy hair care routine.

Infused with nourishing ingredients, it effectively removes impurities while maintaining the hair's natural moisture balance. Experience soft, manageable hair with every wash. Perfect for all hair types, this shampoo promotes a clean and refreshed scalp, leaving your hair looking vibrant and full of life.

$ 34.90
Loreal Serie Vitamino / Color Shampoo 10 oz and Conditioner 16 oz / duo

Loreal Serie Expert Vitamino Color Shampoo 10 oz and Conditioner 16 oz duo pure is the perfect solution for maintaining vibrant, colored hair. The shampoo features a professional formula concentrated with caring ingredients that gently eliminate impurities while protecting your hair color.

Its creamy texture transforms into a rich foam, ensuring that your hair remains strong from roots to tips. The conditioner, enriched with antioxidants and a luxurious blend of resveratrol and vitamins, rejuvenates colored hair, leaving it nourished and radiant.

This duo is suitable for all hair types, helping you keep your locks looking their best for longer.

$ 44.90 $ 59.99
Loreal Serie • Liss Unlimited Shampoo 50.7 oz / Original

Loreal Serie Expert Liss Unlimited Shampoo is a premium solution for those struggling with curly and frizzy hair. This 50.7 oz bottle is packed with Prokeratin technology, which works to cleanse and nourish your hair effectively.

Formulated to smooth out rebellious strands, this shampoo helps to maintain a sleek and polished look. Its unique blend of ingredients not only cleanses but also provides essential hydration, leaving your hair feeling soft and manageable. Experience the transformation with Loreal Serie Expert Liss Unlimited Shampoo for beautifully smooth hair.

$ 79.99
Loreal Serie •Blondifier Hair Mask 8.4 oz

L'Oreal Serie Expert Blondifier Hair Mask 8.4 oz delivers salon-grade shine and softness for blonde hair, transforming dull, brass-prone strands into radiant, luminous tresses.

  • Restores shine and vibrancy to blonde hair
  • Resurfacing and illumination mask for smooth, glossy results
  • Infused with acai berry extract for antioxidant protection
  • Softens and detangles for easier styling

Backed by a 100% satisfaction guarantee.

Perfect for who/when/where, with guarantee or USP.

$ 34.90
Loreal Serie •Liss Unlimited / Shampoo 10.1 oz
L'oreal Prokeratin Liss Unlimited Shampoo 10.1 oz

Serie Expert Liss Unlimited Smoothing Shampoo is specifically designed for curly and frizzy hair.

It cleanses rebellious hair while nourishing & smoothing.


$ 36.90
Loreal Serie •Vitamino / Color Conditioner 16.9 oz

L'Oreal Serie Expert Vitamino Color Radiance Conditioner 16.9 oz delivers professional-quality care with a powerful mix of resveratrol and vitamins. Formulated to protect and revitalize color-treated hair, this antioxidant-rich conditioner nourishes deeply, enhancing vibrancy and shine. Suitable for all hair types, it helps maintain your hair’s brilliance and health for an extended period.

$ 39.90
Loreal Technique Effasol Hair Color Remover 7/8oz 22.11g pure care

L'Oreal Technique Effasol Hair Color Remover 7/8oz 22.11g

What It Is

L'Oréal Professionnel Effasol Color Remover leaves hair beautifully conditioned and ready for recoloring.

What It Does

Effasol Color Remover removes the color deposit, but leaves the hair in its lightened state as the natural color is no longer in the hair. Does not restore hair to its natural color.

What Else You Need to Know

L'Oreal Effasol Color Remover removes the tint; revealing the underlying lightened base. Permanent hair color first lightens, then deposits color.

How To

For all-over color remover, apply as a shampoo.

$ 10.90
Loreal Tecni Art Transformer Texture Paste 5.1 oz / care

L'Oreal Tecni Art Transformer Texture Paste 5.1 oz is a revolutionary multi-use styling product designed for versatility and performance. This innovative lotion transforms from a liquid to a fibrous paste, allowing for a range of styling options.

Ideal for all hair types, it serves as a thermo-protective blowdry lotion when applied to wet hair, prepping and safeguarding strands. On dry hair, it creates a disheveled fibrous paste for enhanced definition and texture, or can be further worked into a finishing wax paste.

With L'Oreal Tecni Art Transformer, achieve limitless hairstyles—from smooth blowdries to defined short styles and textured curls. Experience the perfect blend of control and creativity with this exceptional styling product.

$ 33.90
Loreal Tecni Art Volume Envy Extra Mousse 8.2 oz / care
Strong hold volume mousse that adds wearable, yet controlled, volume and lift without weighing the hair down.

PERFECT FOR: Blowouts with body, updos with a natural or catwalk-worthy volume.
$ 36.90

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