Shampoo

Discover AG Hair Balance Apple Cider Vinegar Shampoo in a 12 oz bottle—a sulfate-free formula designed to gently cleanse the hair and scalp while preserving natural moisture.

Formulated with over 98% plant-based and naturally-derived ingredients, this Balance shampoo leverages organic apple cider vinegar to naturally close the hair cuticle, boosting shine and smoothness from root to tip. Added organic argan oil and aloe vera nourish your strands for healthier-looking hair.

• Sulfate-free cleansing for a gentle, refreshing wash
• Over 98% plant-based and naturally-derived ingredients
• Organic apple cider vinegar helps seal the cuticle for extra shine
• Argan oil & aloe vera deliver moisture and improved manageability
• 12 oz bottle for lasting use

Balance your routine with a clean, glossy finish that respects hair and its natural health, using AG Hair Balance Apple Cider Vinegar Shampoo.

Meet the AG Hair Balance Apple Cider Vinegar Shampoo and Boost Conditioner Duo — a 12 oz pair crafted to balance, cleanse, and condition hair with plant-powered care. This duo delivers a refreshing, manageable finish for everyday use.

Made with over 98% plant-based and naturally derived ingredients, AG Balance Shampoo softly removes buildup while respecting the scalp and tresses. The sulfate-free formula cleanses without stripping, leaving hair feeling clean, never weighed down.

Organic apple cider vinegar naturally closes the hair cuticle, helping to reduce frizz and boost shine from root to tip. Combined with organic argan oil and aloe vera, the shampoo nourishes and hydrates, promoting healthier-looking, smoother strands.

The included Boost Conditioner rounds out the routine with lightweight moisture and smoothing appearance, helping you achieve a polished, salon-fresh finish after every wash.

Why you’ll love this duo

• Plant-powered protection — over 98% plant-based and naturally derived ingredients for gentle, effective cleansing.
• Sulfate-free cleansing — cleans hair and scalp without stripping essential oils.
• Natural shine and smoothness — organic apple cider vinegar helps seal the cuticle, while argan oil and aloe vera nourish.
• Two-step care in one set — Balance Shampoo to cleanse plus Boost Conditioner to hydrate and refine for a polished look.

How to use: Apply Balance Shampoo to wet hair, massage into scalp, and rinse thoroughly. Follow with Boost Conditioner from mid-lengths to ends, leave on for 1–2 minutes, then rinse. Use regularly to maintain balanced, healthy-looking hair with easy manageability.

Ideal for everyday use and suitable for a variety of hair types, this 12 oz duo brings salon-quality cleansing and conditioning into your routine.

Introducing AG Hair Colour Savour Sulfate-Free Shampoo — a pure 10 oz formula crafted for color-treated hair that deserves gentle, effective cleansing. This sulfate-free shampoo delivers a rich, luxurious lather while staying mild on dyed strands.

Colour Savour's sulfate-free mild formulation cleanses without stripping color, helping to preserve vibrancy between salon visits. Coloured hair demands special care, and this shampoo answers with a gentle cleanse that respects integrity and shine.

Proteins and herbal extracts work to soothe and repair the hair from within, leaving strands healthier, smoother and more manageable. The exclusive CARE Complex features sunflower seed extract and natural polyphenols to support color protection and overall hair vitality.

Key Benefits

• Sulfate-free cleansing that respects color-treated hair.
• Luxurious lather without harsh detergents for a premium wash.
• Proteins and herbal extracts to soothe and repair damaged fibers.
• CARE Complex with sunflower seed extract and natural polyphenols for color protection and vitality.
• 10 oz bottle offering long-lasting use with color-safe results.

Give your color the care it deserves with AG Hair Colour Savour Sulfate-Free Shampoo. This pack of 2 x 10 oz bottles is formulated for color-treated hair that demands gentle cleansing and lasting vibrancy.

Colour Savour uses a sulfate-free mild formulation that cleanses with a rich, luxurious lather without stripping color.

• Sulfate-free cleansing that respects treated tresses and maintains shade
• Proteins and herbal extracts soothe and repair for healthier-looking hair
• Exclusive CARE Complex with sunflower seed extract and natural polyphenols to protect color and shine
• Gentle enough for daily use, delivering softness, manageability, and vibrant results
• Value-packed: includes two 10 oz bottles for convenient home care

Extend the life of your color with a cleansing routine that treats hair with care while delivering luxurious lather and visible vitality. Elevate your at-home color maintenance with AG Hair Colour Savour Sulfate-Free Shampoo.

Refresh and cleanse your curls with AG Hair Curl Fresh Shampoo. This 33.8 oz bottle delivers pure care with a mild, natural cleanse powered by acacia and desert date tree extracts and soothing ginger. It’s vegan, silicone-free and sulfate-free—designed to respect curl texture while delivering everyday freshness.

• Plant-based power: Over 98% plant-based and naturally-derived formulation.
• Sulfate- and silicone-free: Gentle cleansing that won’t strip or weigh down curls.
• Strength from within: Pea peptide, vegan keratin and rice amino acids help reinforce and nourish strands.
• Targeted for curls: Specifically formulated to refresh, redefine and maintain bounce between washes.
• Luxurious cleanse: Mild cleansing agents sourced from acacia and desert date trees paired with soothing ginger for a clean, comfortable feel.
• Value size: Generous 33.8 oz bottle for long-lasting use.

How to use: Apply to wet hair, massage into scalp and lengths, then rinse thoroughly. Follow with your favorite AG Hair curl care routine for best results.

AG Hair Smooth Sulfate-Free Argan & Coconut Shampoo – 33.8 oz delivers a luxuriously creamy cleanse powered by hyper-rich Coconut and Argan Oils. This mild, sulfate-free formula nourishes hair from root to tip, bathing strands in a luscious lather while calming frizz, smoothing texture, and boosting natural shine.

With a pH-balanced at 5.5–6.5, this gentle shampoo cleanses without stripping moisture, leaving hair softer, more manageable, and radiantly healthy after every wash.

How to use: Massage into wet hair. Rinse and repeat as desired.

Key benefits

• Sulfate-free cleansing that respects hair and scalp
• Hyper-rich blend of Coconut and Argan Oils for deep nourishment
• Creamy, nourishing lather that calms frizz and smooths strands
• Imparts natural shine for a vibrant, healthy look
• pH-balanced formula (5.5–6.5) to support hair health

Meet AG Hair Sterling Silver Toning Shampoo — a deeply hydrating cleanse designed for blonde and silver hair that loves moisture. This 10 oz bottle delivers intense moisturizing power, leaving strands incredibly soft, glossy, and healthier-looking after every wash.

Paraben-free formula for all hair types. This shampoo is specially designed for blonde and silver tones, providing toning action to enhance brightness and maintain cooler hues.

Key benefits

• Intense moisturization: leaves hair ultra-soft and shiny
• Gentle cleansing: cleanses without stripping
• Paraben-free: clean, safer daily use
• All hair types: suitable for everyone
• Toning for blonde and silver: supports cool tones and vibrancy

Upgrade your hair care routine with AG Hair Sterling Silver Toning Shampoo — a color-safe, nourishing cleanse that preserves moisture while bringing out your hair's natural radiance.

Meet AG Hair Sterling Silver Toning Shampoo in a convenient 2 oz travel size. This intense moisturizing shampoo gently cleanses hair while delivering exceptional hydration, leaving your locks soft, shiny, and refreshed. The paraben-free formula is designed for all hair types, helping maintain vibrant tone and a healthy glow between washes.

Key benefits:

• Intense moisture hydrates and nourishes each strand for touchable softness.
• Gentle cleansing removes buildup without stripping moisture or color.
• Travel-friendly compact 2 oz size, ideal for on-the-go or vacation styling.
• Paraben-free formula free from harsh preservatives.
• For all hair types suitable for a wide range of textures and needs.
• Toning action helps maintain cool, luminous tones for healthier-looking color.

Experience the luxurious hydration and radiant shine of AG Hair Sterling Silver Toning Shampoo in a portable size that keeps your hair flawless wherever you roam.

AG Hair Vita C Repair Shampoo & Conditioner Duo delivers salon-grade care for dry and damaged hair. The sulfate-free duo blends Vitamin C with plant-based squalene to support collagen in the hair, boost elasticity, and lock in essential moisture, revealing healthier, more resilient strands.

With a nourishing, vitamin-rich formula, these Vita C repairs work from the inside out. Enjoy a gentle cleanse that respects your hair’s natural balance while delivering powerful conditioning benefits.

• Vitamin C strengthens and supports collagen in the hair to improve elasticity and resilience
• Plant-based squalene provides deep moisture without weighing hair down
• Sulfate-free cleansing protects natural oils for softer, shinier results
• Nourishes dry, damaged hair to restore smoothness, elasticity, and manageability
• Daily-use formula ideal for ongoing care and maintenance

Experience AG Hair Vita C Repair Sulfate-Free Shampoo—a pure, gentle cleanse designed to revive dry and damaged hair. This sulfate-free formula cleanses without stripping moisture, leaving strands softer, healthier, and more manageable.

• Sulfate-free cleansing respects hair’s natural moisture while effectively removing buildup.
• Vitamin C and plant-based squalane work together to help increase collagen and add elasticity for flexible, resilient hair.
• Vegetable protein helps strengthen the hair cuticle, promoting stronger, healthier-looking strands.
• pH balanced to 5.5–6.5, supporting a balanced scalp and smooth, conditioned feel.
• 10 oz pure formula provides lasting value with consistent, high-performance cleansing.

Make Vita C Repair your go-to daily shampoo to nourish from root to tip, restore vitality, and reveal hair that feels stronger, softer, and more radiant.

Refuel your strands with AG Hair Vita C Repair Sulfate-Free Shampoo in a generous 33.8 oz bottle. Designed for dry, damaged hair, this pure-type formula gently cleanses while delivering essential nutrients to restore life, vitality, and manageability from root to tip.

Key benefits

• Sulfate-free cleansing that respects moisture and color while removing buildup.
• Vita C and keratin amino acids provide long-lasting strength, elasticity, and resilience.
• Touchable softness and shine with renewed texture that’s easy to style.
• Value-packed size 33.8 oz bottle—more baths, less frequent repurchases.
• Gentle daily use massage into wet hair, rinse, and repeat as desired.

How to use: Massage into wet hair, rinse and repeat as desired. For best results, follow with AG Hair conditioner and style products to lock in moisture and support lasting health.

AG Hair Curl Fresh Shampoo 12 oz keeps curls fresh and vibrant with a mild, plant-powered cleanse designed for curly hair.

This formula uses gentle cleansing agents derived from acacia and desert date trees, plus soothing ginger to deliver a refreshing wash without stripping moisture. It’s vegan, silicone-free, and sulfate-free, with over 98% plant-based and naturally-derived ingredients to support healthy, defined curls.

• Sulfate-free and silicone-free for a light, non-drying cleanse that preserves natural curl texture.
• Plant-based power featuring pea peptide, vegan keratin, and rice-derived components to strengthen and add shine.
• Natural, mild cleansers from acacia and desert date trees paired with ginger for a soothing, refreshing experience.
• Eco-conscious choice with a high plant-based content crafted for curl care and sustainability.
• Keeps curls fresh between washes, helping you maintain bounce, definition, and health.

Experience a cleaner, lighter feel for your curls with this 12 oz bottle—crafted to nourish, define, and refresh without harsh detergents or silicones.