Product Types

Discover AG Hair Balance Apple Cider Vinegar Shampoo in a 12 oz bottle—a sulfate-free formula designed to gently cleanse the hair and scalp while preserving natural moisture.

Formulated with over 98% plant-based and naturally-derived ingredients, this Balance shampoo leverages organic apple cider vinegar to naturally close the hair cuticle, boosting shine and smoothness from root to tip. Added organic argan oil and aloe vera nourish your strands for healthier-looking hair.

• Sulfate-free cleansing for a gentle, refreshing wash
• Over 98% plant-based and naturally-derived ingredients
• Organic apple cider vinegar helps seal the cuticle for extra shine
• Argan oil & aloe vera deliver moisture and improved manageability
• 12 oz bottle for lasting use

Balance your routine with a clean, glossy finish that respects hair and its natural health, using AG Hair Balance Apple Cider Vinegar Shampoo.

Meet the AG Hair Balance Apple Cider Vinegar Shampoo and Boost Conditioner Duo — a 12 oz pair crafted to balance, cleanse, and condition hair with plant-powered care. This duo delivers a refreshing, manageable finish for everyday use.

Made with over 98% plant-based and naturally derived ingredients, AG Balance Shampoo softly removes buildup while respecting the scalp and tresses. The sulfate-free formula cleanses without stripping, leaving hair feeling clean, never weighed down.

Organic apple cider vinegar naturally closes the hair cuticle, helping to reduce frizz and boost shine from root to tip. Combined with organic argan oil and aloe vera, the shampoo nourishes and hydrates, promoting healthier-looking, smoother strands.

The included Boost Conditioner rounds out the routine with lightweight moisture and smoothing appearance, helping you achieve a polished, salon-fresh finish after every wash.

Why you’ll love this duo

• Plant-powered protection — over 98% plant-based and naturally derived ingredients for gentle, effective cleansing.
• Sulfate-free cleansing — cleans hair and scalp without stripping essential oils.
• Natural shine and smoothness — organic apple cider vinegar helps seal the cuticle, while argan oil and aloe vera nourish.
• Two-step care in one set — Balance Shampoo to cleanse plus Boost Conditioner to hydrate and refine for a polished look.

How to use: Apply Balance Shampoo to wet hair, massage into scalp, and rinse thoroughly. Follow with Boost Conditioner from mid-lengths to ends, leave on for 1–2 minutes, then rinse. Use regularly to maintain balanced, healthy-looking hair with easy manageability.

Ideal for everyday use and suitable for a variety of hair types, this 12 oz duo brings salon-quality cleansing and conditioning into your routine.

Discover AG Hair Boost Conditioner Apple Cider Vinegar 12 oz pure — a nourishing, plant-powered conditioner designed to elevate every wash. Formulated with over 98% plant-based and naturally-derived ingredients, this conditioner blends a rich combination of oils, butters, and proteins to hydrate, fortify, and refresh your hair.

What makes it special

• Over 98% plant-based and naturally-derived ingredients for a clean, effective conditioning experience.
• Luxurious blend includes coconut oil, mango seed butter, rapeseed oil, rosehip oil, olive leaf extract, shea butter, and hydrolyzed quinoa to nourish and strengthen strands.
• Apple Cider Vinegar formula supports gentle cleansing and helps balance the hair surface for smoother, more manageable results.
• Lightweight conditioning that delivers moisture and shine without weighing hair down.
• 12 oz bottle provides lasting care with every use.

AG Hair Boost Conditioner is the pure, plant-based solution for hair that looks energized, feels silky, and shines with health from root to tip.

AG Hair Colour Savour Duo delivers color-safe cleansing with a sulfate-free formula designed to protect vibrant shades while maintaining hair's health. This set includes the Colour Savour Shampoo (10 oz) and Conditioner (6 oz) to create a complete color-care routine.

The sulfate-free shampoo gently cleanses with a luxurious lather, washing away impurities without stripping or fading color. Paired with the matching conditioner, it helps lock in tone, nourish strands, and enhance shine from root to tip.

• Sulfate-free cleansing that respects color-treated hair
• Rich, luxurious lather for a pampering wash experience
• Color care that lasts helps maintain vibrancy between salon visits
• Proteins for strength and improved resilience
• Duo set includes Colour Savour Shampoo 10 oz and Conditioner 6 oz

Ideal for daily use on color-treated hair, AG Hair Colour Savour supports a salon-fresh look with every wash. Elevate your color maintenance routine—add to cart and enjoy healthier, more radiant hair.

Introducing AG Hair Colour Savour Sulfate-Free Shampoo — a pure 10 oz formula crafted for color-treated hair that deserves gentle, effective cleansing. This sulfate-free shampoo delivers a rich, luxurious lather while staying mild on dyed strands.

Colour Savour's sulfate-free mild formulation cleanses without stripping color, helping to preserve vibrancy between salon visits. Coloured hair demands special care, and this shampoo answers with a gentle cleanse that respects integrity and shine.

Proteins and herbal extracts work to soothe and repair the hair from within, leaving strands healthier, smoother and more manageable. The exclusive CARE Complex features sunflower seed extract and natural polyphenols to support color protection and overall hair vitality.

Key Benefits

• Sulfate-free cleansing that respects color-treated hair.
• Luxurious lather without harsh detergents for a premium wash.
• Proteins and herbal extracts to soothe and repair damaged fibers.
• CARE Complex with sunflower seed extract and natural polyphenols for color protection and vitality.
• 10 oz bottle offering long-lasting use with color-safe results.

AG Hair Curl Fresh Shampoo 12 oz keeps curls fresh and vibrant with a mild, plant-powered cleanse designed for curly hair.

This formula uses gentle cleansing agents derived from acacia and desert date trees, plus soothing ginger to deliver a refreshing wash without stripping moisture. It’s vegan, silicone-free, and sulfate-free, with over 98% plant-based and naturally-derived ingredients to support healthy, defined curls.

• Sulfate-free and silicone-free for a light, non-drying cleanse that preserves natural curl texture.
• Plant-based power featuring pea peptide, vegan keratin, and rice-derived components to strengthen and add shine.
• Natural, mild cleansers from acacia and desert date trees paired with ginger for a soothing, refreshing experience.
• Eco-conscious choice with a high plant-based content crafted for curl care and sustainability.
• Keeps curls fresh between washes, helping you maintain bounce, definition, and health.

Experience a cleaner, lighter feel for your curls with this 12 oz bottle—crafted to nourish, define, and refresh without harsh detergents or silicones.

AG Hair Curl Fresh Shampoo & Conditioner Duo helps you maintain your beautiful natural curl pattern with a nourishing cleanse and hydration for every strand. This 12 oz pair is crafted to keep your curls defined, bouncy, and soft while you wash.

Infused with avocado oil, the conditioner is rich in biotin, vitamins A, B5, and E, essential fatty acids, minerals, and antioxidants. This nutrient-packed blend nourishes curls from root to tip, leaving them hydrated, manageable, and ready to shine.

• Maintains natural curl pattern and enhances definition without weighing hair down.
• Deep hydration from avocado oil and vitamins helps reduce frizz and improve manageability.
• Gentle cleanse that cleanses without stripping moisture, suitable for regular wash days.
• Two 12 oz bottles provide great value and a consistent regimen for curls.

Embrace glossy, well-defined curls with this Curl Fresh Duo—add to cart now and give your natural texture the nourishment it deserves.

AG Hair Curl Thrive Hydrating Conditioner — Luxurious hydrating moisture conditioner designed to nourish curls with lasting hydration. This rich formula delivers a silky, weightless feel while supporting defined, bouncy curls with each use. The 33.8 oz bottle provides long-lasting care for your curling routine.

How to use

• Massage into wet hair, focusing on mid-lengths to ends.
• Wait 3 minutes to allow the conditioner to deeply hydrate.
• Gently comb through and rinse thoroughly.

Key benefits

• Luxurious hydrating moisture for curls
• Large 33.8 oz bottle for long-lasting value
• Easy, step-by-step use for a simple wash day

Elevate your curl care routine with the Curl Thrive Hydrating Conditioner and enjoy hydrated, healthy-looking curls with every wash.

Discover AG Hair Curl Thrive Hydrating Conditioner in a pure 6 oz bottle. Curl confidence starts with moisture. This luxurious conditioner quenches parched strands, fights frizz, and helps curls stay defined all day. The formula blends quinoa protein, pea peptides, and silk amino acids to moisturize and strengthen the hair cuticle, while hyper-rich shea butter delivers deep hydration for soft, healthy curls.

Why you’ll love it

• Quinoa protein, pea peptides, and silk amino acids moisturize and strengthen the hair cuticle
• Hyper-rich shea butter provides lasting hydration and softness
• Fights frizz and enhances curl definition for clearly defined, bouncy curls

Ideal for curl-prone hair that craves moisture, this hydrating conditioner helps curls become more manageable, defined, and radiant with every use.

AG Hair Smooth Sulfate-Free Argan & Coconut Shampoo – 33.8 oz delivers a luxuriously creamy cleanse powered by hyper-rich Coconut and Argan Oils. This mild, sulfate-free formula nourishes hair from root to tip, bathing strands in a luscious lather while calming frizz, smoothing texture, and boosting natural shine.

With a pH-balanced at 5.5–6.5, this gentle shampoo cleanses without stripping moisture, leaving hair softer, more manageable, and radiantly healthy after every wash.

How to use: Massage into wet hair. Rinse and repeat as desired.

Key benefits

• Sulfate-free cleansing that respects hair and scalp
• Hyper-rich blend of Coconut and Argan Oils for deep nourishment
• Creamy, nourishing lather that calms frizz and smooths strands
• Imparts natural shine for a vibrant, healthy look
• pH-balanced formula (5.5–6.5) to support hair health

Meet AG Hair Sterling Silver Toning Shampoo — a deeply hydrating cleanse designed for blonde and silver hair that loves moisture. This 10 oz bottle delivers intense moisturizing power, leaving strands incredibly soft, glossy, and healthier-looking after every wash.

Paraben-free formula for all hair types. This shampoo is specially designed for blonde and silver tones, providing toning action to enhance brightness and maintain cooler hues.

Key benefits

• Intense moisturization: leaves hair ultra-soft and shiny
• Gentle cleansing: cleanses without stripping
• Paraben-free: clean, safer daily use
• All hair types: suitable for everyone
• Toning for blonde and silver: supports cool tones and vibrancy

Upgrade your hair care routine with AG Hair Sterling Silver Toning Shampoo — a color-safe, nourishing cleanse that preserves moisture while bringing out your hair's natural radiance.

AG Hair Sterling Silver Conditioner is a violet-based toning conditioner crafted for blonde and silver hair to neutralize brassy, yellow tones while delivering deep moisture and conditioning. Packaged in a generous 33.8 oz bottle, this formula keeps cool tones vibrant, leaving hair soft, smooth, and manageable.

Key benefits

• Eliminates brassy, yellow tones from blonde and silver hair with its unique violet base
• Delivers intense moisture and conditioning for hydrated, silky-smooth strands
• Maintains cooler, brighter tones for longer-lasting color appeal

Trust AG Hair Sterling Silver Conditioner to protect and pamper your blonde or silver locks, providing standout tone neutrality and luxurious hydration in every wash.

Meet AG Hair Sterling Silver Toning Shampoo in a convenient 2 oz travel size. This intense moisturizing shampoo gently cleanses hair while delivering exceptional hydration, leaving your locks soft, shiny, and refreshed. The paraben-free formula is designed for all hair types, helping maintain vibrant tone and a healthy glow between washes.

Key benefits:

• Intense moisture hydrates and nourishes each strand for touchable softness.
• Gentle cleansing removes buildup without stripping moisture or color.
• Travel-friendly compact 2 oz size, ideal for on-the-go or vacation styling.
• Paraben-free formula free from harsh preservatives.
• For all hair types suitable for a wide range of textures and needs.
• Toning action helps maintain cool, luminous tones for healthier-looking color.

Experience the luxurious hydration and radiant shine of AG Hair Sterling Silver Toning Shampoo in a portable size that keeps your hair flawless wherever you roam.

AG Hair Vita C Repair Conditioner delivers intense nourishment that softens, smooths, and adds radiant shine to every strand. This pure-care formula blends Vitamin C with plant-based squalane and vegetable protein to revitalize damaged hair and restore its natural vitality.

Designed with a balanced pH of 4.8-6.0, this conditioner supports cuticle health and elasticity while keeping hair manageable and vibrant. The vegan-friendly blend strengthens from the inside out, helping hair feel stronger, smoother, and more resilient after every wash.

Experience the benefits of a generous 33.8 oz bottle—long-lasting care for everyday use, salon-quality results at home, and peace of mind with a product that respects your values.

Key benefits

• Intense nourishment that leaves hair soft, silky, and visibly shiny
• Vitamin C for antioxidant protection and vitality
• Plant-based squalane provides lightweight, non-greasy moisture
• Vegetable protein to help strengthen the hair shaft and improve elasticity
• pH-balanced formula (4.8-6.0) to support healthy cuticles
• Vegan-friendly for a clean, ethical care routine
• Large 33.8 oz size for exceptional value and family use

Ideal for dry, dull, or chemically treated hair, Vita C Repair Conditioner nourishes deeply while restoring softness and shine, leaving strands more manageable and resilient.

Refuel your strands with AG Hair Vita C Repair Sulfate-Free Shampoo in a generous 33.8 oz bottle. Designed for dry, damaged hair, this pure-type formula gently cleanses while delivering essential nutrients to restore life, vitality, and manageability from root to tip.

Key benefits

• Sulfate-free cleansing that respects moisture and color while removing buildup.
• Vita C and keratin amino acids provide long-lasting strength, elasticity, and resilience.
• Touchable softness and shine with renewed texture that’s easy to style.
• Value-packed size 33.8 oz bottle—more baths, less frequent repurchases.
• Gentle daily use massage into wet hair, rinse, and repeat as desired.

How to use: Massage into wet hair, rinse and repeat as desired. For best results, follow with AG Hair conditioner and style products to lock in moisture and support lasting health.

AG Hair Vita C Repair Shampoo & Conditioner Duo delivers salon-grade care for dry and damaged hair. The sulfate-free duo blends Vitamin C with plant-based squalene to support collagen in the hair, boost elasticity, and lock in essential moisture, revealing healthier, more resilient strands.

With a nourishing, vitamin-rich formula, these Vita C repairs work from the inside out. Enjoy a gentle cleanse that respects your hair’s natural balance while delivering powerful conditioning benefits.

• Vitamin C strengthens and supports collagen in the hair to improve elasticity and resilience
• Plant-based squalene provides deep moisture without weighing hair down
• Sulfate-free cleansing protects natural oils for softer, shinier results
• Nourishes dry, damaged hair to restore smoothness, elasticity, and manageability
• Daily-use formula ideal for ongoing care and maintenance

Restore softness and radiant shine to your hair with AG Hair Vita C Repair Conditioner (6 oz pure type). This vegan conditioner delivers a lightweight, effective formula designed to nurture hair from root to tip.

Enriched with vitamin C, plant-based squalene, and vegetable protein, it helps increase collagen production and improve elasticity for healthier, more resilient strands. The conditioner also strengthens the cuticles, helping to reduce frizz and promote smoother, shinier hair with each use.

• Vegan, plant-based formula free from animal-derived ingredients
• Vitamin C supports antioxidant protection and vitality
• Plant-based squalene provides nourishing moisture and slip
• Vegetable protein helps boost elasticity and strength
• Strengthens cuticles for healthier-looking hair
• Leaves hair softer with natural shine

For best results, use as part of your regular hair care routine to revive dull hair and maintain a glossy, healthy appearance.

AG Hair Vita C Repair Shampoo 10 oz & Conditioner 6 oz DUO is a sulfate-free, vegan hair care set crafted to gently cleanse while restoring dry or damaged strands. This dynamic duo combines Vita C Repair Shampoo (10 oz) with Vita C Repair Conditioner (6 oz) to deliver moisture, repair, and lasting shine in every wash.

Powered by vitamin C and plant-based squalane, the formula locks in moisture, supports collagen-like strength, and enhances elasticity for healthier-looking hair. Free from sulfates and animal-derived ingredients, this duo respects hair health and the planet while lifting dull, overworked tresses.

• Sulfate-free vegan formula that cleanses without stripping
• Vitamin C and plant-based squalane to lock in moisture
• Helps restore dry or damaged hair with renewed elasticity
• Supports collagen-like strength and natural shine
• Includes AG Hair Vita C Repair Shampoo 10 oz and Conditioner 6 oz

How to use: Apply the Vita C Repair Shampoo to wet hair, massage into scalp and throughout lengths, then rinse thoroughly. Follow with Vita C Repair Conditioner, leave for 1–2 minutes, then rinse completely. For best results, use regularly as part of your hair care routine.

Experience AG Hair Vita C Repair Sulfate-Free Shampoo—a pure, gentle cleanse designed to revive dry and damaged hair. This sulfate-free formula cleanses without stripping moisture, leaving strands softer, healthier, and more manageable.

• Sulfate-free cleansing respects hair’s natural moisture while effectively removing buildup.
• Vitamin C and plant-based squalane work together to help increase collagen and add elasticity for flexible, resilient hair.
• Vegetable protein helps strengthen the hair cuticle, promoting stronger, healthier-looking strands.
• pH balanced to 5.5–6.5, supporting a balanced scalp and smooth, conditioned feel.
• 10 oz pure formula provides lasting value with consistent, high-performance cleansing.

Make Vita C Repair your go-to daily shampoo to nourish from root to tip, restore vitality, and reveal hair that feels stronger, softer, and more radiant.

Discover AG Hair Curl Fresh Conditioner — New Look in a 12 oz bottle, designed to help maintain your beautiful natural curl pattern with effortless definition and bounce.

Formulated with avocado oil, this conditioner is rich in biotin, vitamins A, B5, and E, as well as essential fatty acids, minerals, and antioxidants. These nutrients deeply hydrate curls, promoting smooth, healthy-looking texture and vibrant shine.

Why you'll love it

• Helps preserve natural curl pattern for defined curls with everyday manageability.
• Avocado oil infusion delivers biotin, vitamins A, B5, and E, plus antioxidants to nourish hair.
• Deep hydration leaves curls hydrated and full of life.
• New Look, 12 oz bottle provides reliable daily curl care.