Joico

Joico
Joico

Joico: The Art of Healthy Hair – Science-Backed Solutions for Damaged Hair

Founded in 1975, Joico is a leading professional haircare brand renowned for its science-driven approach to hair health and restoration. With a philosophy rooted in “The Art of Healthy Hair,” Joico specializes in innovative formulas that transform damaged, lifeless hair into strong, vibrant strands—combining cutting-edge technology with salon-quality performance.

Joico Balancing Conditioner 10 oz Discontinued care

Introducing the Joico Balancing Conditioner 10 oz, a once-celebrated gem now discontinued but still cherished by many. This innovative formula is designed to restore harmony to your hair, providing the perfect balance of moisture and nourishment.

With its lightweight texture, this conditioner effortlessly detangles while enhancing shine and softness. Ideal for daily use, it revitalizes all hair types, leaving them feeling refreshed and manageable. Experience the magic of Joico's expert craftsmanship, even as this beloved product becomes a rare find.

$ 29.90
Joico Beach Shake Texturizing Coconut Sunflower oils 6.9 oz care

Joico Beach Shake Texturizing Coconut Sunflower oils 6.9 oz is your go-to solution for achieving that effortless, beachy look. This transformative spray delivers glam texture and satin hydration, ensuring your hair has a perfectly ‘imperfect’ separation.

Unlike traditional beach sprays, Beach Shake is free from salt, preventing dryness and dullness. Infused with Coconut and Sunflower oils, it hydrates your hair while providing a satiny sheen. The unique blend of Beeswax and Bio-Advanced Peptide Complex® locks in moisture and repairs damage, leaving your hair strong, healthy, and beautifully textured.

$ 26.90
Joico Blonde Life 7+ Balayage Lightener Powder Bleach 1 oz pure
  1. Mix powder with developer in the recommended ratio in a non-metallic bowl. Apply the bleaching mass evenly to unwashed hair. Leave for max 50 minutes. The development time depends on the condition of the hair and the desired blonde result. Carefully check the hair every 5-10 minutes during the process. Do not proceed further if adverse reaction occurs
$ 9.99
Joico Blonde Life Brightening Conditioner 33.8 oz pure type
  • Joico Blonde Life Brightening Conditioner 33.8oz 
  • Joico Blonde Life Brightening Conditioner is an ultra-nourishing conditioner that instantly detangles and renews for bright, beautiful blondes.
  • Forget those overly heavy treatments designed for “bleach blondes.” Our deeply nourishing Brightening Conditioner instantly revives blonde hair without weighing things down. Each highlighted strand is polished to a high gleam, giving you shine and detangling power that makes you feel bubbly all over.
    • Deeply nourishes bleached, double-processed, or high-lifted blonde hair without weight
    • Instantly detangles
    • Keeps hair polished and bright

$ 56.90
Joico Blonde Life Brightening Conditioner 8.5 oz pure

Joico Blonde Life Brightening Conditioner 8.5 oz 

Forget those overly heavy treatments designed for “bleach blondes.” Our deeply nourishing Brightening Conditioner instantly revives blonde hair without weighing things down. Each highlighted strand is polished to a high gleam, giving you shine and detangling power that makes you feel bubbly all over.

  • Deeply nourishes bleached, double-processed, or high-lifted blonde hair without weight
  • Instantly detangles
  • Keeps hair polished and bright
$ 35.99
Joico Blonde Life Brightening Masque 1.7 oz Travel care

Intensely hydrate, detox and illuminate highlighted hair

  • This quick-rinse, magician-of-a-treatment instantly hydrates, softens and amps up your pale strands
  • Nothing heavy, nothing greasy, just on-tone, crystal clear perfection here
$ 9.90
Joico Blonde Life Brightening Masque 5.1 oz (pack of 2) pure

Joico Blonde Life Brightening Masque, 5.1 Ounce (pack of 2)

  • Intensely hydrate, detox and illuminate highlighted hair
  • This quick-rinse, magician-of-a-treatment instantly hydrates, softens and amps up your pale strands
  • Nothing heavy, nothing greasy, just on-tone, crystal clear perfection here
$ 49.90
Joico Blonde Life Brightening Masque 5.1 oz pure

Intensely hydrate, detox and illuminate highlighted hair

  • This quick-rinse, magician-of-a-treatment instantly hydrates, softens and amps up your pale strands
  • Nothing heavy, nothing greasy, just on-tone, crystal clear perfection here
SAME DAY FREE SHIPPING!!! 

PAYMENT
We gladly accepts payment via Paypal. Paypal allows customers to pay via all major credit cards(Visa, Mastercard, Discover, American Express) 

SHIPPING
We ship all orders within 24 hours of cleared payment Monday to Friday. We ship all USA orders with USPS. A tracking number will be provided as soon as order is packed.​​​​​​​​​​​​​​

RETURN
If you are not satisfied with your purchase, you may return eligible items for an exchange or refund within 14 days, buyer pays return shipping.
$ 29.90
Joico Blonde Life Brightening Shampoo & Conditioner 33.8oz Liter Duo pure type
  • Perfect choice for: Any bleached, double-processed, or high-lifted blonde hair. The kind you get on purpose
  • The inside secret: Our Bio-Advanced Peptide Complex actually targets and reconstructs damaged strands; the naturally-occurring amino acid, Arginine, is replenished, and an exotic blend of Polynesian and Tahitian Tamanu and Manoi oils hydrate and bump up that big-time blonde shine
$ 67.90
Joico Blonde Life Brightening Shampoo 10.1 oz pure

Joico Blonde Life Brightening Shampoo 10.1 fl oz

Joico Blonde Life Brightening Shampoo is an excellent cleanser for blonde and highlighted hair. Oil and dirt are removed while hair becomes soft and brighter while brassiness fades away.Arginine helps protect and strengthen hair while monoi oil increases shine and fights frizz while protecting hair against pollution. Tamunu oil blocks UV rays and has Omega-6 and -9, which hydrates brittle hair.For nourishing and illuminating highlighted hair.

$ 35.99
Joico Blonde Life Brightening Shampoo 10.1oz and Conditioner 8.5 oz DUO
We love blondes. We’re fanatical about them. And we go especially gaga over those who proudly and unabashedly choose to lighten up. For that very reason, we’ve created Blonde Life, a luminous line of care and lightening products created specifically for hair that’s been bleached, double-processed, or lifted to new heights: gorgeous, shiny, healthy intentionally blonde. Our Brightening Shampoo, Conditioner, Masque, and Powder Lightener—created with cutting-edge Arginine and an exotic blend Monoi and Tamanu oils–banish the challenges of brassiness, off-tones, fading, and damage that blondes face on a daily basis. Trust us, with Blonde Life, you really will have more fun.

There’s nothing wrong with having a blonde moment. Especially if that moment is spent gently cleansing your highlighted hair with our extraordinary sulfate-free Brightening Shampoo–a satisfying experience that lifts away dirt and oil, restores hair’s optimal pH level, banishes brass, and produces a luscious lather that most sulfate-free shampoos simply can’t muster. After a good rinse, your comb will slide smoothly and easily through soft, damp, clean-as-a-whistle strands. How’s that for fun?

Forget those dense, overly heavy moisturizing treatments designed for “bleach blondes.” We’ve teamed the lightness of a lotion and the power of a serum in our deeply nourishing Brightening Conditioner that instantly revives blonde hair without weighing things down. Each highlighted strand is polished to a high gleam, giving you the kind of champagne shine and detangling power that makes you feel bubbly all over.
$ 44.99
Joico Blonde Life Brightening Shampoo 10oz and Masque 5.1 oz Duo

Joico Blonde Life Brightening Shampoo 10oz and Masque 5.1 oz Set

Joico Blonde Life Brightening Shampoo 10oz 

Joico Blonde Life Brightening Masque, 5.1 Ounce 

  • Intensely hydrate, detox and illuminate highlighted hair
  • This quick-rinse, magician-of-a-treatment instantly hydrates, softens and amps up your pale strands
  • Nothing heavy, nothing greasy, just on-tone, crystal clear perfection here
$ 49.99
Joico Blonde Life Brightening Shampoo 33.8 oz pure type

New

Our extraordinary Brightening Shampoo, free-from SLE/SLES Sulfates produces a luscious lather that lifts away dirt and oil. After a good rinse, your comb will slide smoothly and easily through soft, damp, clean-as-a-whistle strands.Heres Why Youll Love ItGently cleanses with rich latherFree of SLE/SLES SulfatesAdded softness and smoothnessKeeps blondes bright

Directions: Apply to wet hair. Work into a rich lather. Rinse and repeat if necessary.

$ 54.90
Joico Blonde Life Brilliant Glow Brightening Oil 3.4 oz care

Joico Blonde Life Brilliant Glow Brightening Oil is a must-have for anyone looking to enhance their blonde hair. This 3.4 oz oil is specially formulated to provide instant shine and softness, making your locks look vibrant and healthy.

The nourishing and hydrating formula works to improve the texture of your hair, leaving it feeling softer and more manageable. Joico has a long-standing reputation for developing keratin-based strengthening treatments, ensuring that your hair not only looks great but is also well cared for.

$ 33.90
Joico Color Balance Blue Conditioner 33.8 oz original sale pure

Joico Color Balance Blue Conditioner 33.8oz 

Tone-correcting pigments attach to the hair fibers & stay attached through multiple shampoos. Preserves 89% of haircolor for up to 18 washes (or 6 to 8 weeks)*Multi-Spectrum Defense Complex helps protect color against fading while Bio Advanced 
Peptide Complex delivers root-to-tip repair, protection, frizz-fighters, and shine for healthier hair with every use.
 
  • Instantly revives blonde hair without weighing things down
  • Each highlighted strand is polished to a high gleam giving you the kind of champagne shine and detangling power
  • Makes you feel bubbly all over

Apply to clean, damp hair. Leave in 3-5 minutes. Rinse. Use 2-3 times a week.


 

$ 46.90 $ 49.99
Joico Color Balance BLUE Conditioner 10 oz (pack of 2) original

Joico Color Balance Blue Conditioner 10oz (pack of 2)

  • A color-balancing conditioner for lightened brown hair.
  • Features a true-blue formula for color-correcting on contact.
  • Contains Multi-Spectrum Defense Complex to protect color against fading.
  • Blended with Bio-Advanced Peptide Complex for repairing from root-to-tip.
  • Instantly banishes brassy orange tones on lightened brown hair.
$ 44.90
Joico Color Balance BLUE Conditioner 10 oz original pure

Joico Color Balance BLUE Conditioner 10 oz is your ultimate solution for vibrant, beautiful hair. This luxurious conditioner is designed to banish brassy tones, ensuring your color remains rich and true. With its royal blue hue, it not only corrects unwanted shades but also enhances your hair's vibrancy, preserving it up to 33% longer than other products.

Experience the difference with Joico's advanced formula, perfect for maintaining your stunning look. Enjoy fast shipping within 24 hours and a hassle-free return policy, making your shopping experience as smooth as your hair will feel.

$ 29.99 $ 34.99
Joico Color Balance Blue Conditioner 8.5 oz new package pure type

Joico Color Balance  Conditioner Blue 8.5

Joico Color Balance Conditioner in Blue helps reduce brassy tones in hair color to help it last longer. This conditioner is specially formulated to moisture colored hair by infusing each strand with special tone-correcting pigments. This delicate balancing act helps hair to retain its desired color for several weeks, even with many washes. Providing colored hair with extra hydration makes it healthier, stronger, and younger-looking. Banish brassiness and keep your lightened hair looking its absolute best with Joico Color Balance Conditioner Blue, the best deep conditioner for color-treated hair. Washing that brilliant color down the drain is downright wasteful, but this moisturizing formula protects against premature fading and allows you to hold on to your hue for up to eight additional weeks. Improve the health of hair thanks to Joico's Bio-Advanced Peptide Complex, while Multi-Spectrum Defense Complex protects against environmental damage.

$ 39.99
Joico Color Balance Blue Shampoo 10.1 oz original pure

Joico Color Balance Blue Shampoo 10.1 oz is a must-have for anyone with lightened or highlighted brown hair. This color-balancing shampoo gently cleanses while effectively neutralizing unwanted brassy and orange tones.

Formulated with Bio Advanced Peptide Complex, it provides root-to-tip repair, ensuring your hair remains vibrant and healthy. Additionally, it helps protect your color from fading, keeping your locks looking fresh and radiant.

Experience soft, smooth hair with every wash, making this shampoo an essential part of your hair care routine for colored hair.

$ 34.90
Joico Color Balance BLUE Shampoo 10.14 oz and Conditioner 8.5 oz Duo (new package) pure

Joico Color Balance Shampoo Blue 10.14 oz & Color Balance Conditioner Blue 8.5

Joico Color Balance Conditioner in Blue helps reduce brassy tones in hair color to help it last longer. This conditioner is specially formulated to moisture colored hair by infusing each strand with special tone-correcting pigments. This delicate balancing act helps hair to retain its desired color for several weeks, even with many washes. Providing colored hair with extra hydration makes it healthier, stronger, and younger-looking. Banish brassiness and keep your lightened hair looking its absolute best with Joico Color Balance Conditioner Blue, the best deep conditioner for color-treated hair. Washing that brilliant color down the drain is downright wasteful, but this moisturizing formula protects against premature fading and allows you to hold on to your hue for up to eight additional weeks. Improve the health of hair thanks to Joico's Bio-Advanced Peptide Complex, while Multi-Spectrum Defense Complex protects against environmental damage.

$ 47.90
Joico Color Balance BLUE Shampoo 10.14 oz new package pure type

Joico Color Balance Shampoo Blue 10.14 oz 

Joico Color Balance Conditioner in Blue helps reduce brassy tones in hair color to help it last longer. This conditioner is specially formulated to moisture colored hair by infusing each strand with special tone-correcting pigments. This delicate balancing act helps hair to retain its desired color for several weeks, even with many washes. Providing colored hair with extra hydration makes it healthier, stronger, and younger-looking. Banish brassiness and keep your lightened hair looking its absolute best with Joico Color Balance Conditioner Blue, the best deep conditioner for color-treated hair. Washing that brilliant color down the drain is downright wasteful, but this moisturizing formula protects against premature fading and allows you to hold on to your hue for up to eight additional weeks. Improve the health of hair thanks to Joico's Bio-Advanced Peptide Complex, while Multi-Spectrum Defense Complex protects against environmental damage.

$ 39.99
Joico Color Balance Blue Shampoo 33.8 oz original pure

Joico Color Balance Blue Shampoo 33.8oz

  • Color Balance Blue color-balancing shampoo gently cleanses while neutralizing brassy/orange tones to maintain lightened or highlighted brown hair.
  • Perfect choice for: Naturally dark-brunette hair with salon highlights.
  • Multi-Spectrum Defense Complex helps protect color against fading, while our Bio-Advanced Peptide Complex delivers root-to-tip repair, protection, frizz-fighters, and shine with each and every use.
  • Preserves 89 percent of your precious hair-color for nearly eight full weeks by bonding to hair fibers like a new best friend.

SAME DAY HANDLING & FREE SHIPPING 

SHIPPING
We ship all orders within 24 hours of cleared payment Monday to Friday. We ship all USA orders with USPS. A tracking number will be provided as soon as order is packed.​​​​​​​​​​​​​​

RETURN
If you are not satisfied with your purchase, you may return eligible items for an exchange or refund within 30 days, buyer pays return shipping. 
  • nswered within 24 hours.
$ 46.90 $ 49.99
Joico Color Balance BLUE Shampoo and Conditioner 10.1 oz duo original

Joico Color Balance Blue Shampoo and Conditioner 10.1oz duo


The shampoo's true-blue formula color-corrects on contact, instantly banishing those overly warm, orange tones that tend turn up in graduated dark hair that's been chemically lightened. Bonus: it preserves 89 percent of your precious hair-color for nearly eight full weeks by bonding to hair fibers the color-correcting conditioner instantly manages to neutralize nasty brassy tones, and preserves 89 percent of hair color for up to eight full weeks.


SAME DAY HANDLING & FREE SHIPPING 

SHIPPING
We ship all orders within 24 hours of cleared payment Monday to Friday. We ship all USA orders with USPS. A tracking number will be provided as soon as order is packed.​​​​​​​​​​​​​​

RETURN
If you are not satisfied with your purchase, you may return eligible items for an exchange or refund within 30 days, buyer pays return shipping. 
$ 48.99
Joico Color Balance BLUE Shampoo and Conditioner 33 oz Duo original pure
  • Color Balance Blue color-balancing shampoo gently cleanses while neutralizing brassy/orange tones to maintain lightened or highlighted brown hair.
  • Color Balance Blue color-balancing conditioner nourishes and protects while neutralizing brassy/orange.
  • Perfect choice for: Naturally dark-brunette hair with salon highlights.
  • Multi-Spectrum Defense Complex helps protect color against fading, while our Bio-Advanced Peptide Complex delivers root-to-tip repair, protection, frizz-fighters, and shine with each and every use.
  • Preserves 89 percent of your precious hair-color for nearly eight full weeks by bonding to hair fibers like a new best friend. How’s that for investment shopping?
$ 64.90
Joico Color Balance PURPLE Conditioner 10.1 oz (pack of 2) care

Joico Color Balance Purple Conditioner 10.1 fl oz (pack of 2)

  • Eliminates brassy/yellow tones on blonde/gray haiir
  • Color Balance Purple Conditioner, For Light Brown to Medium Hair
  • Formulated to Protect and Enhance Your Color
$ 44.90
Joico Color Balance PURPLE Conditioner 10.1 oz pure

NeJoico Color Balance Purple Conditioner 10.1 oz

Description:

Joico Color Balance Purple Shampoo Plus Conditioner 10.1 oz

Features:
  • Preserves 89 percent of hair color for up to eight full week

SAME DAY HANDLING & FREE SHIPPING 

SHIPPING
We ship all orders within 24 hours of cleared payment Monday to Friday. We ship all USA orders with USPS. A tracking number will be provided as soon as order is packed.​​​​​​​​​​​​​​

RETURN
If you are not satisfied with your purchase, you may return eligible items for an exchange or refund within 30 days, buyer pays return shipping. 
$ 34.90 $ 39.90
Joico Color Balance PURPLE Shampoo & Conditioner 10.1 oz Duo care LT

The shampoo and conditioner preserves 89 percent of your precious hair-color for nearly eight full weeks by bonding to hair fibers the color-correcting conditioner instantly manages to neutralize nasty brassy tones and preserves 89 percent of hair color for up to eight full weeks.

  • Joico color balance purple shampoo 10.1 fl. oz. + purple conditioner 10.1 oz. duo
  • The shampoo and conditioner preserves 89 percent of your precious hair-color
  • Preserves 89 percent of hair color for up to eight full weeks
  • Joico color balance purple shampoo 10.1 fl. oz. + purple conditioner 10.1 oz. duo
  • The shampoo and conditioner preserves 89 percent of your precious hair-color
  • Preserves 89 percent of hair color for up to eight full weeks

 

Joico Color Balance Purple Shampoo Plus Conditioner Hair Design Style Salon Pro Joico color balance purple shampoo 10.1 fl. oz. + purple conditioner 10.1 oz. duoThe shampoo and conditioner preserves 89 percent of your precious hair-colorPreserves 89 percent of hair color for up to eight full weeksJoico color balance purple shampoo 10.1 fl. oz. + purple conditioner 10.1 oz. duoThe shampoo and conditioner preserves 89 percent of your precious hair-colorPreserves 89 percent of hair color for up to eight full weeks Joico Color Balance Purple Shampoo Plus Conditioner 10.1 oz. The shampoo and conditioner preserves 89 percent of your precious hair-color for nearly
$ 47.90
Joico Color Endure Conditioner 10.1 oz pure

Joico Color Endure Long Lasting Color Conditioner 10.1 oz

A color-maintenance conditioner for color treated & dry hair Helps prevent dehydration & detangle moderately Disencourages free radicals which cause color loss Boosts an exclusive Multi-Spectrum Defense Complex Helps extend color longevity & tonal integrity Moisturizes hair & shields its vigor Offers scent of raspberry, strawberry & blackberry Leaves hair suppler, healthier & more manageable
$ 34.90
Joico Color Endure Conditioner 16.9 oz (pack of 2) sv

JOICO COLOR ENDURE CONDITIONER 16.9 OZ (pack of 2)

Step 2 in Color Endure regimen: This innovative, nourishing conditioner protects the vibrancy of color-treated hair with Multi-Spectrum Defense Complex, a three step defense system that prevents color loss and tonal change. pH 4.5-5.5. Contains Quadramine Complex, an exclusive blend of low molecular weight and size proteins. This balance of 19 essential amino acids (the building blocks of hair) adheres quickly and effectively to ensure maximum protection and reconstruction from the cuticle to the cortex.

Hair Type: Color-Treated

$ 46.90
Joico Color Endure Conditioner 16.9 oz pure caer

Joico Color Endure Conditioner 

  • Color Endure Shampoo Designed for: long lasting color Benefits: Step 1 in the 3-step regimen This color-maintenance shampoo gently cleanses while protecting the vibrancy and longevity of color treated hair without disturbing color molecules. Hair color lasts longer; hair is softer, more manageable and stronger



This shampoo gently cleanses while neutralising brassy and yellow tones to maintain blonde and grey hair. To use: Massage into wet hair to form a lather. Rinse thoroughly and follow with colour endure conditioner.

About Us:Online Beauty Buys has a 99% positive feedback. All our products are brand new, 100% genuine, and come with a 30 day money back guarantee. We usually dispatch within 1 working day.

$ 29.90
Joico Color Endure VIOLET Conditioner (For Toning) 10.1 oz care

Joico Color Endure VIOLET Conditioner is specifically formulated for toning blonde and gray hair. This sulfate-free conditioner effectively neutralizes unwanted brassy tones, ensuring a vibrant and cool color.

With a convenient 10.1 oz (300 ml) size, it is ideal for regular use. The conditioner nourishes and hydrates hair, leaving it soft and manageable. Its unique formula enhances color longevity while providing essential moisture.

Experience the benefits of Joico Color Endure VIOLET Conditioner, designed to maintain the beauty of your blonde or gray hair.

$ 29.90
Joico Color Endure VIOLET Conditioner (For Toning) 33.8 oz (PACK OF 2)

Joico Color Endure Violet Conditioner 33.8 oz (PACK OF 2)

You put your shampoo in, you rinse your shampoo out, you put your Violet Conditioner in and you let it all hang out… for about one-to-three minutes. Because that’s how long it takes for our perfect purple moisturizer to knock the brassy tones right out of cool blondes (and gray) heads. Perfect choice for: Highlighted high-lift blonde or gray hair that’s faded or turned a shade of not-so-mellow yellow, thanks to the common oxidization process.

 

$ 56.90
Joico Color Endure VIOLET Conditioner (For Toning) 33.8 oz pure care

Joico Color Endure VIOLET Conditioner is a premium sulfate-free formula designed specifically for toning blonde and gray hair. This 33.8 oz conditioner provides rich color maintenance for color-treated and dry hair.

Infused with an exclusive Multi-Spectrum Defense Complex, it helps extend color longevity and maintain tonal integrity. The conditioner replenishes hair with essential nutrients and moisture, ensuring a healthier look.

Experience the delightful scent of raspberry, strawberry, and blackberry while unveiling suppler, sleeker, shinier, and more manageable hair with vibrant color.

$ 44.90
Joico color infuse red conditioner 10.1 oz care

Joico Color Infuse Red Conditioner 10.1 oz is the ultimate solution for maintaining vibrant red hues. This luxurious conditioner is designed for both men and women, ensuring that everyone can enjoy its benefits.

Infused with tone-correcting pigments, it refreshes and protects the luminosity of red tones, keeping your color looking fresh and radiant. The moisturizing formula not only nourishes your hair but also ensures that the pigments stay attached through multiple washes, making it a must-have for color-treated hair.

$ 33.90
Joico Color Infuse RED Conditioner 8.5 oz care

Meet Joico Color Infuse Red Conditioner 8.5 oz—color-depositing conditioner that refreshes red tones while nourishing your hair.

  • Color-refreshing pigments deposit vibrant red tones with every wash to extend your shade.
  • Gentle cleansing and hydration cleanses while moisturizing the hair for softness.
  • Highlight boost enhances red highlights for a brighter, more vivid look.
  • Frizz reduction helps smooth the cuticle and tame flyaways for sleek styling.
  • Color maintenance refreshes natural red between color appointments to keep color lively.

Perfect for redheads who want vibrant color between appointments, at home or on the go, with a color-depositing formula that refreshes red tones and adds lasting shine—USP: color-refreshing pigments plus conditioning care.

$ 36.90
Joico Colorful Anti-Fade Conditioner 33 oz pure

Joico Colorful Anti-Fade Conditioner 33 oz is your ultimate ally in preserving vibrant hair color. This innovative formula is designed to combat fading and pollution, ensuring your locks remain radiant and full of life.

Infused with nourishing ingredients, this conditioner not only enhances shine and softness but also locks in color for up to 8 weeks. Experience the transformative power of Joico, where every wash revitalizes your hair, keeping it as stunning as the day you colored it.

$ 54.90

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