Loreal Serie Expert Vitamino Color Shampoo, 10.1 oz (300 ml), keeps color vibrant while gently cleansing, delivering professional care for color-treated hair from roots to tips.

• Professional formula with caring ingredients that gently remove impurities without stripping color.
• Protects color-treated hair and preserves color vibrancy for longer-lasting shade.
• Creamy texture lathers into a generous foam for thorough cleansing without weighing hair down.
• Fortifies hair fibers to improve strength and resilience, leaving hair feeling supple and healthy.
• Ideal for daily use on color-treated hair, delivering salon-grade results at home.

Perfect for color-treated hair, for daily use at home or in-between salon visits—backed by our Color Shield guarantee.