L'Oreal Excellence HiColor Permanent H3 Soft Brown is a revolutionary hair color product designed specifically for individuals with dark hair, ranging from black to medium brown. This 1.74 oz formula is engineered to lift dark hair by 3-4 levels in a single application, eliminating the need for pre-lightening.

Utilizing advanced technology, it effectively neutralizes unwanted orange tones while depositing a rich, true-to-shade color. The smooth creme formula not only provides intense, long-lasting color but also conditions and penetrates the hair for optimal results. With a quick processing time of just thirty minutes, this product ensures vibrant color that resists fading.