L'Oreal Excellence Creme Permanent Color R-1 (extreme copper auburn) 1.74 oz offers an intense vibrant red, perfect for those current fashion trends. This versatile color can be used for highlighting or full head application, ensuring a stunning look.

Formulated with an anti-breakage ceramide R complex, it penetrates and conditions the hair's cortex, providing ultimate protection against breakage. Clients will instantly notice the smoothing and conditioning effects, making their hair feel revitalized.

As part of the Excellence hair color line, it features a pro-keratine complex and special polymers that protect and revitalize hair from the inside out, delivering 100% gray coverage.