Specially formulated for thick, coarse or harder to control hair, AG's Curl Liquid Effects Extra-Firm Styling Lotion can be used as a foundational tool to get control of your hair. Long-lasting hold, incredible shine and humidity-resistant, this alcohol-free lotion is loaded with proteins to bring back elasticity, strength and natural curl to your hair.No salt. No PABA. No parabens. No gluten. No DEA. No animal testing.

Product Description Keep curls fresh with the mild, natural cleansing agents from acacia and desert date trees and soothing ginger in this vegan, silicone-free and sulfate-free formula. Over 98% plant-based and naturally-derived, pea peptide, vegan keratin and rice amino acids add strength while sunflower seed, tomato, olive leaf, linseed, sweet almond, peach, apple and apricot extracts bring essential moisture, helping to seal the cuticle and define each curl. Brand Story Known for our meticulous selection of natural ingredients, AG creates a new standard of beauty through handcrafted products that deliver on their promise.

STERLING SILVER

Toning Conditioner

Blonde or silver hair needs specific conditioning and our Sterling Silver is up for the challenge. Formulated to eliminate brassy, yellow tones from blonde and silver hair with its unique violet base, our toning conditioner provides intense moisture, condition and luster to hair. pH 4.5-5.5.

USE IT:

Massage into clean, wet hair for 1–3 minutes. Comb through. Rinse. Use once or twice a week for colour maintenance, more for persistent discolouration.

WHAT’S IN IT:

CARE (Colour And Radiance Enhancing) Complex – blend of antioxidants including sunflower seed extract, marigold, lavender, red clover, pine and carnation that fight-off free radicals and guard against UV exposure keeping your hair colour bright and healthy.

• Sunflower seed extract – fights colour-destroying free radicals and protects from UV degradation.
• Polyphenols – natural compounds found in flowers that keep colour vibrant, even in intense sunlight. Our polyphenolic blend includes aqueous extracts of marigold, lavender, red clover, pine and carnation.
• Violet base – neutralizes yellow and brassy tones. Non-staining.
• Silk and keratin proteins – adds moisture, strength, elasticity and shine.
• NaPCA – a natural moisturizer.

AG Hair Smooth Sulfate-Free Argan & Coconut Shampoo 33.8 oz 

Hyper-rich Coconut and Argan Oil are blended in a mild and gentle sulfate-free formula, bathing hair in creamy nourishing lather while calming, smoothing and adding shine. pH 5.5-6.5.

USE IT:

Massage into wet hair. Rinse and repeat as desired.

WHAT’S IN IT:

• Argan oil – sustainably sourced fair-trade organic Moroccan argan oil is rich in antioxidants and Vitamin E keeping hair smooth, soft and repaired.
• Natural herbal extracts including chamomile, wild cherry bark extract, hops, nettle, rosemary leaf and sage leaf extracts – soothe the scalp and add shine to hair.

LOVE IT EVEN MORE:

When you use any AG Smooth product, you’re helping women in one of the poorest regions of Morocco lead change. That’s because the argan in Smooth is sourced using sustainable and organic farming methods and is produced by local women of the Berber tribe. The income these women receive gives them independence, supports their families, and helps educate their children.

Intense nourishment that adds softness and shine. Vitamin C, plant-based squalane and vegetable protein help increase collagen, strengthen the cuticle and improve elasticity to make hair feel its best. pH 4.8-6.0. Vegan-friendly.

COLOUR SAVOUR

Sulfate-Free Shampoo

Coloured hair demands special care. Colour Savour’s sulfate-free mild formulation gently cleanses hair with a rich, luxurious lather. Proteins and herbal extracts soothe and repair, and our exclusive CARE Complex with sunflower seed extract and natural polyphenols provides both UV and free radical protection to significantly extend the life and vibrancy of colour. pH 5.5-6.5.

USE IT:

Massage this lather-rich shampoo into wet hair. Rinse and repeat as desired. 

WHAT’S IN IT:

Colour Savour Shampoo contains AG’s exclusive CARE (Colour And Radiance Enhancing) Complex – blend of antioxidants including sunflower seed extract, marigold, lavender, red clover, pine and carnation that fight-off free radicals and guard against UV exposure keeping your hair colour bright and healthy.

• Sunflower seed extract – fights colour-destroying free radicals and protects colour from UV degradation.
• Polyphenols – natural compounds found in flowers that keep colour vibrant, even in intense sunlight. Our polyphenolic blend includes aqueous extracts of marigold, lavender, red clover, pine and carnation.
• Cinnamidopropyltrimonium chloride – fights the harmful effects of the sun on your hair (i.e., UV-B degradation).
• Dimethicone PEG-8 Meadowfomate – enhances the hair shaft.

Vita C’s sulfate-free formula gently cleanses, nourishes and restores dry or damaged hair. Vitamin C and plant-based squalane help increase collagen and add elasticity, while vegetable protein strengthens the cuticle. pH 5.5-6.5.

Apple Cider Vinegar Sulfate-Free Shampoo

Formulated with over 98% plant-based and naturally-derived ingredients, AG’s Balance sulfate-free shampoo gently cleanses the hair and scalp. Organic apple cider vinegar naturally closes the hair cuticle for additional shine and organic argan oil and aloe vera help further smooth and moisturize. AG’s exclusive blend of rosemary, lavender, lemongrass and clary sage essential oils provide natural fragrance and the benefits of aromatherapy. Ideal for all hair types, perfect for colour-treated hair.

USE IT:

Massage into wet hair. Rinse and repeat as desired.

Product Description 

Formulated with over 98% plant-based and naturally-derived ingredients, AG’s Boost conditioner combines coconut oil, mango seed butter, rapeseed oil, rosehip oil, olive leaf extract, sheaf butter and hydrolyzed quinoa with the abundant benefits of organic apple cider vinegar to help nourish, detangle, smooth the hair cuticle and seal in moisture. A blend of rosemary, lemongrass, clary sage and vanilla essential oils provide natural fragrance and the benefits of aromatherapy. Ideal for all hair types, perfect for color-treated hair. Brand Story Known for our meticulous selection of natural ingredients, AG creates a new standard of beauty through handcrafted products that deliver on their promise.

Curl confidence is rooted in moisture. Quench parched strands with Curl Thrive conditioner, a luxurious and hydrating formula that fights frizz and helps define curls. Quinoa protein, pea peptides and silk amino acids help moisturize and strengthen the hair cuticle, while hyper rich shea butter and lightweight sunflower oil help smooth, calming split ends and frizz. Our exclusive Curl Creating Complex (C3) ensures curls stay aligned and defined.

This giving them the moisture and definition created by our gentle, sulfate-free curl care shampoo. This ShampooÆs lavish formula provide curl and natural bounce, while controlling frizz.

Foam Weightless Volumizer boosts fine to medium textured hair with feather-light volume while adding softness and shine. Alcohol-free and humidity resistant, Foam discourages frizz and provides effective thermal protection from hot tools. Add softness and shine.

How To Use
- Apply 3 5 pumps as required and distribute through clean, damp hair prior to blow-drying.
- Dispense 1-4 pumps and distribute evenly through clean, damp hair (increase pumps for longer hair as required)

Foam Weightless Volumizer boosts fine to medium textured hair with feather-light volume while adding softness and shine. Alcohol-free and humidity resistant, Foam discourages frizz and provides effective thermal protection from hot tools. Add softness and shine.

How To Use
- Apply 3 5 pumps as required and distribute through clean, damp hair prior to blow-drying.
- Dispense 1-4 pumps and distribute evenly through clean, damp hair (increase pumps for longer hair as required)