{"title":"By WELLA","description":"","products":[{"product_id":"wella-invigo-nutri-enrich-deep-nourishing-mask-5-1-oz","title":"Wella Enrich Deep Nourishing - Mask, 5.1 oz \/ care","description":"Wella Invigo Nutri-Enrich Mask nourishes and revitalizes dry, distressed hair with a powerful blend of oleic acid, panthenol, and vitamin E. This 5.1 oz treatment infuses moisture and smoothness while protecting strands from further damage. 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The extra mild formulation is ideal for creating delicate shades of blonde – like platinum and beige - and neutralizing unwanted warmth after lightening. Great for toning pure, double processed blondes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: Times New Roman, serif;\"\u003e\u003cb\u003eWhat makes it special?\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-family: Times New Roman, serif;\"\u003eLiquifuse Technology saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-family: Times New Roman, serif;\"\u003eThe finishing step to enhance or neutralize warm or cool tones for the perfect shade of blonde\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":45544557084846,"sku":"070018106476-1","price":10.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0762\/6369\/files\/co_ff7cb7e1-c48d-45ff-a477-56d2ae90a6bd.webp?v=1785366701"},{"product_id":"wella-color-charm-t11-lightest-beige-blonde-permanent-liquid-hair-toner-1-4-oz-copy","title":"Wella Color Charm Toner T11 \/ Lightest Beige Blonde - Liquid 1.4 oz 2-pack \/ pure","description":"\u003cp\u003e\u003c!----\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: Times New Roman, serif;\"\u003eWella Color Charm T11 Lightest Beige Blonde Permanent Liquid Hair Toner 1.4 oz\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: Times New Roman, serif;\"\u003eWella color charm Permanent Liquid Hair Toner with Liquidfuse Technology saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. 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Great for toning pure, double processed blondes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: Times New Roman, serif;\"\u003e\u003cb\u003eWhat makes it special?\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-family: Times New Roman, serif;\"\u003eLiquifuse Technology saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-family: Times New Roman, serif;\"\u003eThe finishing step to enhance or neutralize warm or cool tones for the perfect shade of blonde\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":45544566096046,"sku":"070018106476-2","price":17.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0762\/6369\/files\/cond_1_993c79ce-8410-4cf1-86a2-3acfb5ab4103.jpg?v=1785366793"},{"product_id":"wella-color-charm-toner-t11-lightest-beige-blonde-1-4-oz-3-pack","title":"Wella Color Charm Toner T11 \/ Lightest Beige Blonde - Liquid 1.4 oz 3-pack \/ pure","description":"\u003cp\u003eWella Color Charm T11 Lightest Beige Blonde Permanent Liquid Hair Toner 1.4 oz (3-Pack) uses Liquifuse Technology to saturate, penetrate, and fuse with the hair for vibrant, fade-resistant color. 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The color-coded shade family packaging simplifies the shopping experience.\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":46478414938286,"sku":"070018029256","price":12.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0762\/6369\/files\/0_e6b99ac2-4414-45f1-acfe-95ab10f1e649.webp?v=1747187699"},{"product_id":"wella-color-charm-liquid-haircolor-8rg-729-titan-red-blonde-1-4-oz-2-pack","title":"Wella Color Charm Liquid 8RG\/729 -Titan Red Blonde, 2-Pack \/ 1.4 oz","description":"\u003cp\u003eWella Color Charm Liquid 8RG\/729 Titan Red Blonde 1.4 oz (pack of 2) is a premium hair color solution designed for vibrant, long-lasting results. This permanent hair color saturates and penetrates the hair, ensuring exceptional fade resistance.\u003c\/p\u003e\u003cp\u003eFeaturing a gentle floral fragrance and proven Liquifuse Technology, it delivers true-to-tone color with excellent gray coverage. The economical 1:2 mix ratio and easy-to-shop color-coded packaging make application simple. Enjoy the conditioning benefits and quick bottle application for a seamless coloring experience.\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":46478487847086,"sku":"381519047596-2","price":17.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0762\/6369\/files\/image.png?v=1789760481"},{"product_id":"wella-color-charm-t27-medium-beige-blonde-toner-1-4-oz","title":"Wella Color Charm T27 - Medium Beige Blonde Liquid Toner, 1.4 oz pure","description":"\u003cp\u003eWella Color Charm T27 Medium Beige Blonde Liquid Toner is your go-to solution for achieving stunning blonde shades. This 1.4 oz toner allows you to take control of your hair color, offering four beautiful tones to enhance your look.\u003c\/p\u003e\u003cp\u003eDesigned to neutralize unwanted brassiness, it helps create hard-to-achieve shades like platinum and beige. With up to 90% less breakage compared to lighteners alone, this vegan and paraben-free formula ensures your hair remains healthy and vibrant.\u003c\/p\u003e\u003cp\u003eFor best results, mix with Wella Color Charm developer and apply to pre-lightened hair. Enjoy gorgeously toned, even blondes with every use.\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":46703368634542,"sku":"070018066893-1","price":10.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0762\/6369\/files\/wella-color-charm-t27-medium-beige-blonde-liquid-toner-14-oz-pure-9962909.jpg?v=1785366728"},{"product_id":"wella-color-charm-permanent-liquid-hair-toner-t27-medium-beige-blonde-1-4-fl-oz-copy","title":"Wella Color Charm T28 Natural Blonde Liquid Toner 1.4 oz pure","description":"\u003cp\u003eWella Color Charm T28 Natural Blonde Liquid Toner is your ultimate solution for achieving stunning blonde shades. This 1.4 oz toner empowers you to take control of your hair color, offering four exquisite tones that cater to every blonde desire.\u003c\/p\u003e\u003cp\u003eDesigned to neutralize unwanted brassiness, this toner creates hard-to-achieve shades like platinum and beige. With up to 90% less breakage compared to lighteners alone, it ensures your hair remains healthy and vibrant. Vegan and free of parabens, Wella Color Charm is gentle on your locks while delivering beautifully even results.\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":46703753101486,"sku":"070018066909-1","price":10.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0762\/6369\/files\/s-l1600_2_ecdd166b-6fcf-4154-ab18-9bb01c1a7351.webp?v=1753224357"},{"product_id":"wella-color-charm-permanent-liquid-hair-toner-t27-medium-beige-blonde-1-4-fl-oz-copy-copy","title":"Wella Color Charm T35 - Beige Blonde \/ Liquid Toner, 1.4 oz pure","description":"\u003cdiv\u003eWELLA colorcharm Permanent Liquid Toners make your authority over tone stronger than ever. Our 4 new beautiful tones—2 cool, 1 warm and 1 pastel enhancing—let you perfect your blonde with bold and trending tones with up to 90% less breakage** **vs. lightener alone\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eWhat makes it special?\u003c\/div\u003e\n\u003cdiv\u003eHelps to create hard to achieve shades of blonde such as platinum and beige\u003c\/div\u003e\n\u003cdiv\u003eThe final step to neutralizing unwanted brass after lightening\u003c\/div\u003e\n\u003cdiv\u003eProvide gorgeously toned, healthy-looking blondes\u003c\/div\u003e\n\u003cdiv\u003eTones pre-lightened hair evenly\u003c\/div\u003e\n\u003cdiv\u003eIntermixable, soft pastel hues\u003c\/div\u003e\n\u003cdiv\u003eVegan and free of parabens\u003c\/div\u003e\n\u003cdiv\u003eUp to 90% less breakage\u003c\/div\u003e\n\u003cdiv\u003eGentle on hair\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eDirections For Use: \u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003ePre-lighten the hair to the required level before applying toner.\u003c\/div\u003e\n\u003cdiv\u003eMix 1 part WELLA colorcharm Permanent Liquid Toner with 2 parts 20 volume WELLA colorcharm developer. \u003c\/div\u003e\n\u003cdiv\u003eApply to towel dried hair and develop for up to 30 minutes, checking frequently for desired result.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!----\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":46703755526318,"sku":"381519047732-1","price":10.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0762\/6369\/files\/s-l1600_2_a2bb3a8a-fc47-44a0-8f94-e556b29cb983.webp?v=1785366776"},{"product_id":"wella-color-charm-liquid-haircolor-6r-red-terra-cotta-1-4-oz-2-pack","title":"Wella Color Charm Liquid 6R \/ Red Terra Cotta, 1.4 oz 2-Pack","description":"\u003cp\u003eWella Color Charm Liquid Haircolor 6R Red Terra Cotta 1.4 oz features Liquifuse Technology for vibrant, long-lasting, fade-resistant results with excellent gray coverage, great conditioning, and a gentle floral fragrance.\u003c\/p\u003e\u003cp\u003eMix 1 part Wella Color Charm liquid color with 2 parts Wella Color Charm Developer. Apply using an applicator bottle and brush; develop for 30 minutes, or up to 45 minutes for additional depth or gray coverage.\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":47936721354926,"sku":"070018106292-2","price":15.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0762\/6369\/files\/6r.jpg?v=1785286258"},{"product_id":"wella-color-charm-toner-t15-pale-beige-blonde-liquid-1-4-oz-pack-of-6","title":"Wella Color Charm Toner T15 Pale Beige Blonde Liquid 1.4 oz, 6-Pack \/ pure","description":"\u003cp\u003e\u003c!----\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eWella Color Charm T15 Pale Beige Blonde Permanent Liquid Hair Toner 1.4 fl oz\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: Times New Roman, serif;\"\u003e\u003cspan\u003eWella Color Charm Permanent Liquid Hair Toner with Liquidfuse Technology saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. The extra mild formulation is ideal for creating delicate shades of blonde – like platinum and beige and neutralizing unwanted warmth after lightening. Great for toning pure double processed blondes.\u003c\/span\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: Times New Roman, serif;\"\u003e\u003cb\u003eWhat makes it special?\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-family: Times New Roman, serif;\"\u003eLiquifuse Technology saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-family: Times New Roman, serif;\"\u003eThe finishing step to enhance or neutralize warm or cool tones for the perfect shade of blonde\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":47936727122094,"sku":"070018066886-6","price":37.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0762\/6369\/files\/t15.jpg?v=1785366747"},{"product_id":"wella-colorcharm-permanent-liquid-hair-color-7a-med-smokey-ash-blond-1-42-fl-oz","title":"Wella Colorcharm Permanent Hair color #7A - Med Smoky Ash Blond, 1.42 oz \/ pure","description":"\u003cdiv\u003e\n\u003cspan style=\"color: #333333; font-family: Times New Roman; font-size: x-large;\"\u003e\u003cspan\u003e\u003cb\u003eWELLA \u003c\/b\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"font-family: Times New Roman;\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-size: xx-large;\"\u003eCOLORCHARM \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan style=\"color: #333333; font-family: Times New Roman;\"\u003e\u003cspan\u003e\u003cb\u003ePERMANENT LIQUID HAIR COLOR\u003c\/b\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan style=\"color: #333333; font-family: Times New Roman;\"\u003e\u003cspan\u003e\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan style=\"color: #333333; font-family: Times New Roman;\"\u003e\u003cspan\u003e\u003cb\u003eCOLOR: #7A - MEDIUM SMOKEY ASH BLONDE\u003c\/b\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan style=\"color: #333333; font-family: Times New Roman;\"\u003e\u003cspan\u003e\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan style=\"color: #333333; font-family: Times New Roman;\"\u003e\u003cspan\u003e1:2 MIX RATIO\u003c\/span\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan style=\"font-family: Times New Roman;\"\u003e\u003cspan\u003eMix Ratio: 1 part hair color, 2 parts developer. Follow packaging instructions for developer strength and correct processing times.\u003cbr\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan style=\"font-family: Times New Roman;\"\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cspan style=\"font-family: Times New Roman;\"\u003e\u003cspan\u003eWhat is it?\u003c\/span\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan style=\"font-family: Times New Roman;\"\u003e\u003cspan\u003eWella colorcharm packaging utilizes a color-coded, tonal family system, making shade selection easy! Liquid Permanent Hair Color time tested formulations ensure consistent, predictable results. Liquifuse Technology™ saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. Boasts a gentle floral fragrance for a more pleasant coloring experience.\u003c\/span\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan style=\"font-family: Times New Roman;\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan style=\"font-family: Times New Roman;\"\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan style=\"font-family: Times New Roman;\"\u003e\u003cspan\u003eWhat makes it special?\u003c\/span\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan style=\"font-family: Times New Roman;\"\u003e\u003cspan\u003eLiquifuse Technology™ saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant\u003c\/span\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan style=\"font-family: Times New Roman;\"\u003e\u003cspan\u003eIntense color and up to 43% more shine\u003c\/span\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan style=\"font-family: Times New Roman;\"\u003e\u003cspan\u003eEasy to use with bottle application\u003c\/span\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan style=\"font-family: Times New Roman;\"\u003e\u003cspan\u003eVibrant, long-lasting results\u003c\/span\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan style=\"font-family: Times New Roman;\"\u003e\u003cspan\u003eTrue-to-tone color\u003c\/span\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan style=\"font-family: Times New Roman;\"\u003e\u003cspan\u003ePermanent liquid\u003c\/span\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan style=\"font-family: Times New Roman;\"\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eTips for achieving optimum coverage on gray hair:\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e1. Select a shade level 8 or darker for best coverage; Lighter shades will create a translucent effect.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e2. Shades from Natural or Gold Family will produce a more natural result with optimum coverage.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e3. Apply generously, starting at the area with highest percentage of gray or most resistant.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e4. For better coverage on hair that is more than 50% gray, use a fashion shade from the Red Family and mix with equal parts of Wella colorcharm Natural or Gold shade at the same level.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":48042512253102,"sku":"070018105622","price":10.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0762\/6369\/files\/20_d92d461b-2198-449b-81a4-24169dc209a0.webp?v=1783125258"},{"product_id":"wella-invigo-brilliance-color-protection-shampoo-10-1-oz-mask-5-1-oz-duo","title":"Wella Invigo Brilliance Color Protection Shampoo 10.1 oz \u0026 Mask - 5.1 oz \/ Duo |pure|","description":"Wella Invigo Brilliance Color Protection Shampoo \u0026amp; Mask Duo keeps colored hair vibrant and healthy. This professional-grade set includes a 10.1 oz shampoo and 5.1 oz mask formulated to shield color from fading while nourishing strands. 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