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The extra mild formulation is ideal for creating delicate shades of blonde – like platinum and beige and neutralizing unwanted warmth after lightening. Great for toning pure double processed blondes.\u003c\/span\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: Times New Roman, serif;\"\u003e\u003cb\u003eWhat makes it special?\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-family: Times New Roman, serif;\"\u003eLiquifuse Technology saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-family: Times New Roman, serif;\"\u003eThe finishing step to enhance or neutralize warm or cool tones for the perfect shade of blonde\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":47936727122094,"sku":"070018066886-6","price":37.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0762\/6369\/files\/t15.jpg?v=1785366747"},{"product_id":"wella-colorcharm-permanent-liquid-hair-color-7a-med-smokey-ash-blond-1-42-fl-oz","title":"Wella Colorcharm Permanent Hair color #7A Med Smoky Ash Blond - 1.42 oz \/ pure","description":"\u003cdiv\u003e\n\u003cspan style=\"color: #333333; font-family: Times New Roman; font-size: x-large;\"\u003e\u003cspan\u003e\u003cb\u003eWELLA \u003c\/b\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"font-family: Times New Roman;\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-size: xx-large;\"\u003eCOLORCHARM \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan style=\"color: #333333; font-family: Times New Roman;\"\u003e\u003cspan\u003e\u003cb\u003ePERMANENT LIQUID HAIR COLOR\u003c\/b\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan style=\"color: #333333; font-family: Times New Roman;\"\u003e\u003cspan\u003e\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan style=\"color: #333333; font-family: Times New Roman;\"\u003e\u003cspan\u003e\u003cb\u003eCOLOR: #7A - MEDIUM SMOKEY ASH BLONDE\u003c\/b\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan style=\"color: #333333; font-family: Times New Roman;\"\u003e\u003cspan\u003e\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan style=\"color: #333333; font-family: Times New Roman;\"\u003e\u003cspan\u003e1:2 MIX RATIO\u003c\/span\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan style=\"font-family: Times New Roman;\"\u003e\u003cspan\u003eMix Ratio: 1 part hair color, 2 parts developer. Follow packaging instructions for developer strength and correct processing times.\u003cbr\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan style=\"font-family: Times New Roman;\"\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cspan style=\"font-family: Times New Roman;\"\u003e\u003cspan\u003eWhat is it?\u003c\/span\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan style=\"font-family: Times New Roman;\"\u003e\u003cspan\u003eWella colorcharm packaging utilizes a color-coded, tonal family system, making shade selection easy! Liquid Permanent Hair Color time tested formulations ensure consistent, predictable results. Liquifuse Technology™ saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. Boasts a gentle floral fragrance for a more pleasant coloring experience.\u003c\/span\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan style=\"font-family: Times New Roman;\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan style=\"font-family: Times New Roman;\"\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan style=\"font-family: Times New Roman;\"\u003e\u003cspan\u003eWhat makes it special?\u003c\/span\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan style=\"font-family: Times New Roman;\"\u003e\u003cspan\u003eLiquifuse Technology™ saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant\u003c\/span\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan style=\"font-family: Times New Roman;\"\u003e\u003cspan\u003eIntense color and up to 43% more shine\u003c\/span\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan style=\"font-family: Times New Roman;\"\u003e\u003cspan\u003eEasy to use with bottle application\u003c\/span\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan style=\"font-family: Times New Roman;\"\u003e\u003cspan\u003eVibrant, long-lasting results\u003c\/span\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan style=\"font-family: Times New Roman;\"\u003e\u003cspan\u003eTrue-to-tone color\u003c\/span\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan style=\"font-family: Times New Roman;\"\u003e\u003cspan\u003ePermanent liquid\u003c\/span\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan style=\"font-family: Times New Roman;\"\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eTips for achieving optimum coverage on gray hair:\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e1. Select a shade level 8 or darker for best coverage; Lighter shades will create a translucent effect.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e2. Shades from Natural or Gold Family will produce a more natural result with optimum coverage.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e3. Apply generously, starting at the area with highest percentage of gray or most resistant.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e4. For better coverage on hair that is more than 50% gray, use a fashion shade from the Red Family and mix with equal parts of Wella colorcharm Natural or Gold shade at the same level.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":48042512253102,"sku":"070018105622","price":10.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0762\/6369\/files\/20_d92d461b-2198-449b-81a4-24169dc209a0.webp?v=1783125258"},{"product_id":"wella-invigo-brilliance-color-protection-shampoo-10-1-oz-mask-5-1-oz-duo","title":"Wella Invigo Brilliance Color Protection Shampoo 10.1 oz \u0026 Mask - 5.1 oz \/ Duo |pure|","description":"Wella Invigo Brilliance Color Protection Shampoo \u0026amp; Mask Duo keeps colored hair vibrant and healthy. This professional-grade set includes a 10.1 oz shampoo and 5.1 oz mask formulated to shield color from fading while nourishing strands. The shampoo gently cleanses without stripping, while the mask delivers intensive moisture and protection. Perfect for maintaining salon-quality color between treatments. Ideal for all hair types seeking lasting brilliance and softness.","brand":"Wella","offers":[{"title":"Default Title","offer_id":49307830321326,"sku":"3614227331594","price":29.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0762\/6369\/files\/KakaoTalk_20260904_115857751.jpg?v=1788548846"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0762\/6369\/collections\/wella.png?v=1786145664","url":"https:\/\/forever4beauty.com\/collections\/wella-hair-care.oembed?page=2","provider":"Choice Forever Beauty ","version":"1.0","type":"link"}